On September 2, Patagonia launched its new "Evergreen" campaign. An opportunity to learn more about the brand's priorities, between product quality and environmental impact.
Patagonia has fought countless battles in recent years to preserve the environment. From our bad consumer habits (denounced in the film "The Shitthropocene") to intensive salmon farming via reducing the use of PFCs and PFAs or preserving glaciers in the AlpsPatagonia exists to save our planet", explains founder Yvon Chouinard. "Patagonia exists to save our planet", explains founder Yvon Chouinard, who created the brand in 1973, and whose HQ is now based in Ventura, California. In early September, Patagonia unveiled its new "Evergreen" campaign, the spot for which can be seen below.
This was an opportunity to reiterate Patagonia's core values: product quality, Worn Wear, impact and activism (the company is a certified B Corp and founding member of 1% for the Planet), and its donation system (Patagonia has already donated over $230 million to environmental organizations).
With this in mind, the Worn Wear team hit the road again in September, offering consumers the chance to repair their used products. All brands were accepted for this initiative, which made stops in Fontainebleau on September 14 and 15 for the Women's Bouldering Festival, in Bordeaux the same weekend for the Climax Festival, and in Marseille for the So Good Maif Festival on September 21.
