Nike is much more than a sports brand. By collaborating with the most influential athletes, the most renowned teams and the most widely broadcast events, the brand has established itself as the number 1 in sports.
Nike partnerships are much more than simple contracts; they are strategic alliances that have often marked the history of sport. Let's take a look at the Swoosh brand's 5 most emblematic partnerships.
1. Michael Jordan, a legendary partnership
In 1984, Nike pulled off the biggest gamble in sports marketing when it signed Michael Jordan. This legendary collaboration with the GOAT gave birth to one of the most iconic sneaker lines of all time. A symbol of style and culture, Air Jordans have become a must-have. Nike even pockets $3 million every five hours thanks to Michael Jordan. The deal of the century.
2. Cristiano Ronaldo's quest for perfection
Soccer icon Cristiano Ronaldo is the first footballer to be signed "for life" by Nike. According to Forbes, the contract with the Swoosh brand could earn the Portuguese striker up to a billion dollars.
3. Lebron James, on the field and beyond
Like Michael Jordan and Cristiano Ronaldo, LeBron James has also signed a lifetime contract with Nike. This should earn him at least a billion dollars (891.3 million euros). Nike and LeBron James have joined forces to create more than just a line of sneakers. LeBron embodies the brand's values off the basketball court, committing himself to social and humanitarian causes. This partnership demonstrates how Nike can be a sign of change beyond the world of sport.
4. Tiger woods and the golden contract
In August 1996, at the age of 20, Tiger Woods seized the opportunity to join forces with Nike. According to an AFP estimate, the Nike Golf division has generated over $10 billion in sales since the contract was signed. It has brought in around $500 million for the golfer, winner of 15 major tournaments. Although this collaboration recently came to an end, it marks a turning point in the world of golf.
5. rafael nadal, demanding and innovative
Since the start of his career, Nadal has chosen Nike as his partner, proudly wearing the Swoosh on the world's greatest courts. This collaboration has been marked by a shared commitment to social initiatives, great victories, innovation and shared values elevating tennis to new heights.
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Nor should we forget to mention the partnership with one of the NBA's greatest superstars, Kevin Durant, which earned him his own line of sneakers and apparel. More recently, Erling Haaland landed an XXL contract with Nike. According to the British press, the deal is worth around €22-23 million a year for the Norwegian cyborg. With his very first signature pair to boot.
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Find iconic Nike products on Private Sport Shop.