Born on the beaches of Australia, DHaRCO has established itself as a brand that redefines mountain biking in its own way: more stylish, more accessible, more fun. Originally inspired by surf culture, the brand is now a true mountain bike lifestyle reference, seducing customers with its relaxed style, well-measured technical features and comfort that makes all the difference.
His vision? To make mountain biking a sport accessible, inclusive and fun for all. A mission translated into a complete range of products for women, men and children designed to boost cyclists' looks, make them feel more comfortable and encourage them to cycle more often. Their mantra sums it all up: No Ordinary Life.
Today, DHaRCO lands on Private Sport Shop, with a shared vision of riding... and of performance carried by Isabeau Courdurieran athlete from both worlds and a figurehead of modern, committed and accessible mountain biking. An obvious connection.
AN AUSTRALIAN APPROACH (REALLY) MORE DÉCONTRACTÉE
Behind this somewhat mysterious name (an acronym for Downhill Australian Riding Company), a clear vision: to create technical clothing without sacrificing style or comfort. DHaRCO assumes a lifestyle DNA. Sober cuts, a cool vibe, and well-thought-out technicality. It's all about Australian surf culture, fun, freedom and thrills.
Every DHaRCO jersey, short and accessory is designed to accompany you on every terrain: trail, enduro or committed DH... with an Australian touch to boot. Here, there's no compromise between style and performance. Materials are technical, breathable and durable (quick-drying, moisture management, abrasion resistance), with no superfluous chemical treatments. The result: garments that go the distance, wrinkle after wrinkle, wash after wash.
But where DHaRCO really makes the difference is in its ability to inject real personality into its equipment. Sophisticated colors, cuts inspired by surf and streetwear, meticulous finishing: each piece is designed to look like everyday clothing, with the solidity of competition gear. It's this unique mix that is the brand's strength: riding in shorts and t-shirt, without ever being limited by your gear, or sacrificing your look.
LESS GREENWASHING, MORE ACTION
DHaRCO doesn't just create stylish clothing: the brand is committed to reducing its environmental impact by using recycled materials and clean processes. Nature is at the heart of mountain biking, and must be protected.
As an impressive example, all this season's jerseys are made from recycled fabric. This corresponds to around 9 recycled plastic bottles per jersey.
DHaRCO also works with demanding labels such as bluesign®. This system certifies that textiles - such as Gravity shorts and pants - are manufactured under responsible conditions, with total control over the production chain. The result: reduced environmental impact, ethical manufacturing conditions and maximum consumer safety.
When it comes to comfort, the brand is also banking on intelligent innovation with its drirelease®used in its technical T-shirts. No chemical coating here: the fabric naturally combines hydrophobic and hydrophilic fibers to wick moisture, dry quickly and remain soft to the touch, even after dozens of washes. And because the technical properties are directly integrated into the fiber, they don't disappear in the washing machine.
Finally, our commitment to eco-responsibility extends to our packaging: more than 95 % products are now delivered in biodegradable bagsOnline orders are shipped in compostable pouches.
A SELECTION OF THE WORLD'S BEST RIDERS
DHaRCO is also an elite team that embodies the spirit of the brand at the world's biggest mountain bike events. Enduro, DH, freeride... their riders rack up podium after podium while remaining true to DHaRCO's chill and passionate DNA. Among them: Amaury Pierron, Myriam Nicole, Loris Vergier, Isabeau Courdurieror the Commencal Muc-Off.
DHARCO x PRIVATE SPORT SHOP: the alliance of two worlds
The arrival of DHaRCO on Private Sport Shopis much more than a new business partnership. It's the meeting of two strong philosophies:
- A textile designed for style, without compromise on the field.
- A platform that emphasizes passion, authenticity and accessibility.
A partnership that makes all the more sense since both brands support the world enduro champion. Isabeau Courdurier for several years now.