{"id":3786,"date":"2023-05-15T15:06:20","date_gmt":"2023-05-15T13:06:20","guid":{"rendered":"https:\/\/werocksport.com\/?p=3786"},"modified":"2023-06-08T10:44:05","modified_gmt":"2023-06-08T08:44:05","slug":"patagonia-50-ans-dune-histoire-unique","status":"publish","type":"post","link":"https:\/\/werocksport.com\/it\/patagonia-50-ans-dune-histoire-unique\/","title":{"rendered":"Patagonia: 50 anni di storia unica"},"content":{"rendered":"<p><strong>Nel mondo delle attrezzature sportive per l'outdoor, Patagonia si \u00e8 sempre distinta per la forte attenzione alle varie battaglie per il pianeta.<\/strong><\/p>\n\n\n\n<p>Lo scorso settembre, alla vigilia del suo 50\u00b0 compleanno, il fondatore di Patagonia Yvon Chouinard ha fatto un grande annuncio. L'ottantatreenne americano ha deciso di vendere la sua azienda a due nuovi azionisti che non sono investitori tradizionali. Al contrario, il Patagonia Purpose Trust e la ONG Holdfast Collective condividono ora il 100 % delle azioni dell'azienda, con la missione di perpetuarne l'attivit\u00e0 preservandone i valori fondanti. \"Facciamo della Terra il nostro unico azionista. Sono seriamente intenzionato a salvare il pianeta\", afferma Yvon Chouinard.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cosa c&#039;\u00e8 dopo? | Patagonia\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/eV_753wIUzo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/werocksport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In pratica, questa originale forma di partecipazione azionaria permette al nuovo trust di garantire che l'uso dei diritti di voto rispetti i valori del fondatore, tra cui la protezione delle risorse del pianeta. Una volta effettuati gli investimenti necessari per la sostenibilit\u00e0 dell'azienda, i dividendi rimanenti (circa 100 milioni di dollari) vanno alla ONG Holdfast Collective, che li utilizza per azioni di tutela dell'ambiente, della biodiversit\u00e0 e delle comunit\u00e0...<\/p>\n\n\n\n<p>A 50 anni dalla sua creazione, Patagonia continua la sua lotta per il pianeta. \"La Terra \u00e8 il nostro unico azionista\", spiega Yvon Chouinard in una lettera inviata agli oltre 3.000 dipendenti dell'azienda e a tutti i suoi collaboratori. <a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/ownership\/\" target=\"_blank\" rel=\"noreferrer noopener\">pubblicato online<\/a>. \"Non ho mai voluto diventare un imprenditore. Ho iniziato come artigiano, costruendo attrezzature per l'arrampicata per me e i miei amici, prima di passare al settore tessile. Quando ci siamo resi conto dell'impatto del riscaldamento globale, della distruzione ecologica e del nostro contributo ad essa, abbiamo deciso di usare la nostra azienda, Patagonia, per trasformare il mondo degli affari. Se fossimo riusciti a fare la cosa giusta e a guadagnare abbastanza per pagare le bollette, avremmo potuto influenzare i consumatori e le aziende, e magari cambiare il sistema allo stesso tempo\".<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Visualizza questo post su Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Un post condiviso da Patagonia (@patagonia)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>Per quanto riguarda il suo impegno nei confronti dell'ambiente, Patagonia non ha aspettato la consapevolezza del riscaldamento globale per agire. Gi\u00e0 nel 1986, il marchio ha deciso di donare l'1% del suo fatturato annuale a gruppi che si occupano di questioni climatiche e ambientali. Nel 2002, Yvon Chouinard e Graig Mathews hanno fondato \"1% for the Planet\". Questo programma incoraggia le aziende a donare l'1% del loro fatturato all'ambiente, al pianeta e al clima.<\/p>\n\n\n\n<p>Per celebrare il suo mezzo secolo di vita, Patagonia (che detiene anche l'impegnativa certificazione B Corp) ha presentato una piattaforma di marchio chiamata <a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/50th-anniversary\/\">Cosa c'\u00e8 dopo<\/a>su cui \u00e8 possibile trovare le diverse cause che difende per il pianeta, come la sua lotta per <a href=\"https:\/\/werocksport.com\/fr\/quand-les-citoyens-et-patagonia-disent-non-a-lexpansion-dun-domaine-skiable\/\">preservare i ghiacciai austriaci di \u00d6tztal e Pitztal<\/a> e il <a href=\"https:\/\/werocksport.com\/fr\/comment-patagonia-contribue-au-clean-climbing-en-escalade\/\">Arrampicata pulita&nbsp;<\/a>che Patagonia promuove per rendere l'arrampicata pi\u00f9 ecologica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-1024x576.jpg\" alt=\"\" class=\"wp-image-3788\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-1024x576.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-300x169.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-768x432.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-18x10.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-450x253.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-780x439.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sulla piattaforma \"What's Next\", il marchio illustra anche le misure pratiche adottate per rendere i suoi prodotti pi\u00f9 ecologici. Tra questi <a href=\"https:\/\/werocksport.com\/fr\/quand-des-filets-de-peche-se-retrouvent-dans-vos-vestes-patagonia\/\">il riutilizzo delle reti da pesca usate<\/a>che ora si trova in molti prodotti Patagonia. \"Sono quasi 50 anni che sperimentiamo l'idea di impresa responsabile e non abbiamo ancora finito\", aggiunge Yvon Chouinard. \"Se il nostro obiettivo \u00e8 un pianeta in cui la vita prospera - e non pi\u00f9 la gestione di un business - ognuno di noi dovr\u00e0 assumersi le proprie responsabilit\u00e0. Noi ci siamo presi la nostra\". Trovate tutti i prodotti Patagonia su <a href=\"https:\/\/shop.privatesportshop.fr\/univers\/patagonia\">Negozio privato di articoli sportivi<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 avec une large place accord\u00e9e aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te. En septembre dernier, \u00e0 l\u2019aube de ses 50 ans, l\u2019annonce d\u2019Yvon Chouinard, fondateur de Patagonia, avait fait grand bruit. L\u2019Am\u00e9ricain \u00e2g\u00e9 de 83 ans d\u00e9cidait en effet de c\u00e9der son entreprise \u00e0 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[465],"class_list":{"0":"post-3786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-sport","8":"tag-patagonia-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patagonia\u00a0: 50 ans d\u2019une histoire unique - We Rock Sport<\/title>\n<meta name=\"description\" content=\"Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 gr\u00e2ce aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/it\/patagonia-50-ans-dune-histoire-unique\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patagonia\u00a0: 50 ans d\u2019une histoire unique - 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