{"id":2224,"date":"2022-06-16T06:00:00","date_gmt":"2022-06-16T04:00:00","guid":{"rendered":"https:\/\/werocksport.com\/?p=2224"},"modified":"2022-06-16T08:07:25","modified_gmt":"2022-06-16T06:07:25","slug":"le-25-juin-courrez-pour-la-preservation-de-lair","status":"publish","type":"post","link":"https:\/\/werocksport.com\/it\/le-25-juin-courrez-pour-la-preservation-de-lair\/","title":{"rendered":"Il 25 giugno, corri per l'aria pulita"},"content":{"rendered":"

Il 25 giugno Patagonia organizza il terzo evento europeo Running Up For Air (RUFA). Che sia per un'ora o per 24 ore, correrete per una buona causa: sensibilizzare sulla qualit\u00e0 dell'aria.<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Particolarmente coinvolta nella conservazione dell'ambiente (come nel suo contributo al arrampicata pulita<\/a> di cui vi abbiamo recentemente parlato), Patagonia questa volta mette in evidenza un elemento essenziale ma invisibile, l'aria. Il 25 giugno, il marchio organizza la terza edizione europea di In cerca d'aria<\/a>. Questa corsa virtuale di beneficenza sar\u00e0 dedicata alla sensibilizzazione sulla qualit\u00e0 dell'aria.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Obiettivo: scalare molte colline!<\/strong><\/p>\n\n\n\n

In termini di formato, ogni corridore sar\u00e0 libero di scegliere la distanza che desidera percorrere, il luogo e l'ora. Che si tratti di un'ora o di una 24 ore, dovrete semplicemente cercare di concatenare i D+, in un ambiente naturale o in citt\u00e0 (potete, ad esempio, correre sulle scale). Per l'occasione, una sfida Strava<\/a> \u00e8 stato creato con l'obiettivo di accumulare il maggior numero possibile di aumenti di quota positivi e di raccogliere il maggior numero possibile di fondi per la salvaguardia dell'aria che respiriamo (si pu\u00f2 anche donare direttamente alle associazioni che combattono l'inquinamento dell'aria via la piattaforma dedicata<\/a>). Il denaro raccolto andr\u00e0 direttamente a 18 gruppi ambientalisti europei che stanno intraprendendo azioni concrete per sensibilizzare e trovare soluzioni a questo problema. L'anno scorso l'evento ha raccolto oltre 20.000 euro per educare e responsabilizzare i governi sulla qualit\u00e0 dell'aria che respiriamo.<\/p>\n\n\n\n

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Correre in gruppo per motivarsi<\/strong><\/p>\n\n\n\n

Mentre la sfida sar\u00e0 virtuale per la maggior parte dei corridori (ognuno corre da solo), la Patagonia permetter\u00e0 ad alcuni di incontrarsi fisicamente. Ad esempio, in Parigi<\/a>Il punto di ritrovo \u00e8 alle 10 davanti al negozio \"Trail And The City\" per una corsa di gruppo lungo la Senna, passando per la Torre Eiffel e gli Champs de Mars, prima di tornare al negozio per un aperitivo di chiusura. Diversi negozi Patagonia in Bayonne<\/a>, Chamonix <\/a>o anche Lione <\/a>saranno mobilitati per l'occasione.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\"Ho immaginato questo evento come un modo per coinvolgere attivamente tutti nella lotta all'inquinamento atmosferico\", spiega Jared Campbell, ambasciatore Patagonia e fondatore di RUFA. \"Questo implica educazione, comunicazione e spirito di comunit\u00e0. Incoraggio tutti a scavare pi\u00f9 a fondo nelle questioni che riguardano la qualit\u00e0 dell'aria e a riflettere sulle decisioni che prendono ogni giorno in relazione al loro consumo energetico e all'inquinamento da esso generato.\"<\/p>\n\n\n\n

800.000 morti per inquinamento atmosferico<\/strong><\/p>\n\n\n\n

Ogni anno, \"quasi 800.000 persone muoiono a causa dell'inquinamento atmosferico, il pi\u00f9 delle volte bambini, anziani o persone fragili\", spiega il marchio in un comunicato stampa. \"Questo inquinamento mette in pericolo anche gli ecosistemi che ci circondano. La maggior parte delle colture \u00e8 esposta a livelli di ozono che superano quelli considerati sicuri dall'UE per la protezione della vegetazione\".<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

I trail runner sono inoltre particolarmente esposti all'inquinamento: durante la corsa respirano pi\u00f9 profondamente e assorbono grandi quantit\u00e0 di particelle tossiche (fino a 10 volte in pi\u00f9 rispetto alle circostanze normali). Per sensibilizzare ulteriormente l'opinione pubblica su questo tema, venite il 25 giugno con le scarpe ai piedi.<\/p>","protected":false},"excerpt":{"rendered":"

Patagonia organise le 25 juin la troisi\u00e8me \u00e9dition europ\u00e9enne de Running Up For Air (RUFA). Que ce soit sur une heure ou 24 heures, vous courez pour la bonne cause : la sensibilisation \u00e0 la qualit\u00e9 de l’air. Particuli\u00e8rement impliqu\u00e9e dans la pr\u00e9servation de l\u2019environnement (\u00e0 l\u2019image de sa contribution au clean climbing dont on vous parlait r\u00e9cemment), […]<\/p>\n","protected":false},"author":12,"featured_media":2226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[],"class_list":{"0":"post-2224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-sport"},"yoast_head":"\nLe 25 juin, courez pour la pr\u00e9servation de l'air - We Rock Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/it\/le-25-juin-courrez-pour-la-preservation-de-lair\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le 25 juin, courez pour la pr\u00e9servation de l'air - We Rock Sport\" \/>\n<meta property=\"og:description\" content=\"Patagonia organise le 25 juin la troisi\u00e8me \u00e9dition europ\u00e9enne de Running Up For Air (RUFA). 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