{"id":7991,"date":"2025-09-17T12:27:30","date_gmt":"2025-09-17T10:27:30","guid":{"rendered":"https:\/\/werocksport.com\/?p=7991"},"modified":"2025-09-19T11:35:14","modified_gmt":"2025-09-19T09:35:14","slug":"durabilite-reparation-activisme-fondements-patagonia","status":"publish","type":"post","link":"https:\/\/werocksport.com\/es\/durabilite-reparation-activisme-fondements-patagonia\/","title":{"rendered":"Durabilit\u00e9, r\u00e9paration, activisme : les fondements de Patagonia"},"content":{"rendered":"<p><strong>Depuis plus de 50 ans, Patagonia marche \u00e0 contre-courant des codes de l\u2019industrie textile. Fond\u00e9e en 1973 par Yvon Chouinard, la marque californienne <strong>n\u2019a jamais cess\u00e9 de placer l\u2019activisme environnemental et la durabilit\u00e9 au c\u0153ur de son identit\u00e9<\/strong><\/strong>.<strong> Certifi\u00e9e B Corp, membre fondateur de<\/strong> <strong>1% for the Planet et d\u00e9sormais structur\u00e9e pour que la Terre soit son unique actionnaire, Patagonia a d\u00e9j\u00e0 revers\u00e9 plus de 230 millions de dollars \u00e0 des organisations de protection de l\u2019environnement.<\/strong><\/p>\n\n\n\n<p>Aujourd\u2019hui, Patagonia remet en lumi\u00e8re les piliers qui font son ADN avec un message clair : fabriquer des \u00e9quipements con\u00e7us pour durer des ann\u00e9es, pas seulement pour des saisons.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/s25_evergreen_15s_4K_h264_16x9_FR_w.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Des produits faits pour durer<\/h2>\n\n\n\n<p>Chez Patagonia, la qualit\u00e9 n\u2019est pas un argument marketing, mais un v\u00e9ritable parti pris. Les \u00e9quipements sont pens\u00e9s pour accompagner les sportifs et les amoureux de nature sur le long terme. Qu\u2019il s\u2019agisse de v\u00eatements techniques, de combinaisons de surf ou de sacs, chaque pi\u00e8ce est con\u00e7ue pour traverser les ann\u00e9es, \u00eatre transmise, et vous permettre de continuer \u00e0 faire ce que vous aimez, sans compromis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_07330_cc_WEB-1024x683.jpg\" alt=\"\" class=\"wp-image-8000\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_07330_cc_WEB-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_07330_cc_WEB-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_07330_cc_WEB-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_07330_cc_WEB-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_07330_cc_WEB-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_07330_cc_WEB-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Worn Wear : r\u00e9parer plut\u00f4t que remplacer<\/h2>\n\n\n\n<p>Parce qu\u2019un v\u00eatement ab\u00eem\u00e9 ne devrait pas finir \u00e0 la poubelle, Patagonia a d\u00e9velopp\u00e9 <strong>Worn Wear<\/strong>, son programme embl\u00e9matique de r\u00e9paration et de r\u00e9utilisation. Cette ann\u00e9e encore, l\u2019initiative prend la route avec le <strong><a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/wornwear\/surf-events.html\" target=\"_blank\" rel=\"noreferrer noopener\">Worn Wear Surf Tour<\/a><\/strong>.<\/p>\n\n\n\n<p>En septembre et octobre, une roulotte de r\u00e9paration sillonne les plages europ\u00e9ennes, au plus pr\u00e8s des spots de surf, pour offrir gratuitement des r\u00e9parations (fermetures \u00e9clair, d\u00e9chirures, etc.), quelle que soit la marque de votre \u00e9quipement. L\u2019occasion \u00e9galement de tester les combinaisons <strong>Yulex\u00ae<\/strong>, fabriqu\u00e9es sans n\u00e9opr\u00e8ne, une innovation qui r\u00e9duit drastiquement l\u2019empreinte carbone de la pratique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/unnamed-1024x576.jpg\" alt=\"\" class=\"wp-image-7998\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/unnamed-1024x576.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/unnamed-300x169.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/unnamed-768x432.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/unnamed-18x10.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/unnamed-450x253.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/unnamed-780x439.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un mod\u00e8le unique : la plan\u00e8te comme actionnaire<\/h2>\n\n\n\n<p>Cette d\u00e9marche rappelle aussi une v\u00e9rit\u00e9 fondamentale : Patagonia existe pour sauver notre plan\u00e8te. Les b\u00e9n\u00e9fices de l\u2019entreprise qui ne sont pas r\u00e9investis sont int\u00e9gralement consacr\u00e9s \u00e0 la protection et \u00e0 la restauration de l\u2019environnement. Chaque achat devient ainsi un geste militant, un soutien direct \u00e0 des ONG locales et internationales \u0153uvrant pour la pr\u00e9servation du vivant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_08169_cc_WEB-1024x683.jpg\" alt=\"\" class=\"wp-image-7999\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_08169_cc_WEB-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_08169_cc_WEB-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_08169_cc_WEB-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_08169_cc_WEB-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_08169_cc_WEB-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/burr_andrew_08169_cc_WEB-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Patagonia, une vision intemporelle<\/h2>\n\n\n\n<p>Plut\u00f4t qu\u2019une campagne ponctuelle, Patagonia choisit d\u2019activer r\u00e9guli\u00e8rement ces contenus pour rappeler ce qui fait son identit\u00e9 depuis toujours : une marque de passionn\u00e9s d\u2019outdoor qui fabrique des produits faits pour durer, encourage la r\u00e9paration et consacre ses profits \u00e0 la plan\u00e8te. Des engagements intemporels qui d\u00e9passent la mode et tracent la voie d\u2019une autre mani\u00e8re de consommer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/Web_Large-davis_t_2009_BP-1-1024x684.jpg\" alt=\"\" class=\"wp-image-7997\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/Web_Large-davis_t_2009_BP-1-1024x684.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/Web_Large-davis_t_2009_BP-1-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/Web_Large-davis_t_2009_BP-1-768x513.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/Web_Large-davis_t_2009_BP-1-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/Web_Large-davis_t_2009_BP-1-450x301.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/Web_Large-davis_t_2009_BP-1-780x521.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/belcher_l_0076_cc_WEB-1024x683.jpg\" alt=\"\" class=\"wp-image-8002\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/belcher_l_0076_cc_WEB-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/belcher_l_0076_cc_WEB-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/belcher_l_0076_cc_WEB-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/belcher_l_0076_cc_WEB-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/belcher_l_0076_cc_WEB-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/belcher_l_0076_cc_WEB-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2546_cc_WEB-1024x683.jpg\" alt=\"\" class=\"wp-image-8003\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2546_cc_WEB-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2546_cc_WEB-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2546_cc_WEB-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2546_cc_WEB-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2546_cc_WEB-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2546_cc_WEB-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_1789_cc_WEB-1024x683.jpg\" alt=\"\" class=\"wp-image-8004\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_1789_cc_WEB-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_1789_cc_WEB-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_1789_cc_WEB-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_1789_cc_WEB-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_1789_cc_WEB-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_1789_cc_WEB-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2769_DigitalOnly_BP-1024x683.jpg\" alt=\"\" class=\"wp-image-8005\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2769_DigitalOnly_BP-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2769_DigitalOnly_BP-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2769_DigitalOnly_BP-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2769_DigitalOnly_BP-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2769_DigitalOnly_BP-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2769_DigitalOnly_BP-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2875_cc_WEB-1024x683.jpg\" alt=\"\" class=\"wp-image-8006\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2875_cc_WEB-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2875_cc_WEB-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2875_cc_WEB-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2875_cc_WEB-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2875_cc_WEB-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2025\/09\/davis_t_2875_cc_WEB-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Depuis plus de 50 ans, Patagonia marche \u00e0 contre-courant des codes de l\u2019industrie textile. Fond\u00e9e en 1973 par Yvon Chouinard, la marque californienne n\u2019a jamais cess\u00e9 de placer l\u2019activisme environnemental et la durabilit\u00e9 au c\u0153ur de son identit\u00e9. Certifi\u00e9e B Corp, membre fondateur de 1% for the Planet et d\u00e9sormais structur\u00e9e pour que la Terre [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-7991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipement"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Durabilit\u00e9, r\u00e9paration, activisme : les fondements de Patagonia - We Rock Sport<\/title>\n<meta name=\"description\" content=\"Patagonia remet en lumi\u00e8re ses engagements : produits durables, r\u00e9paration avec Worn Wear et un mod\u00e8le unique au service de la plan\u00e8te.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/es\/durabilite-reparation-activisme-fondements-patagonia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Durabilit\u00e9, r\u00e9paration, activisme : les fondements de Patagonia - 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