{"id":4135,"date":"2023-08-10T14:52:24","date_gmt":"2023-08-10T12:52:24","guid":{"rendered":"https:\/\/werocksport.com\/?p=4135"},"modified":"2023-08-10T15:44:32","modified_gmt":"2023-08-10T13:44:32","slug":"veja-ou-lart-de-reinventer-les-baskets","status":"publish","type":"post","link":"https:\/\/werocksport.com\/es\/veja-ou-lart-de-reinventer-les-baskets\/","title":{"rendered":"VEJA o el arte de reinventar a los formadores"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u00bfQui\u00e9n es VEJA, la marca verde que est\u00e1 haciendo viral el desarrollo sostenible?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>VEJA es un entrenador diferente, que combina proyectos sociales, justicia econ\u00f3mica y materiales ecol\u00f3gicos. Sus dos fundadores, S\u00e9bastien Kopp y Fran\u00e7ois-Ghislain Morillion, est\u00e1n obsesionados con cultivar un modelo respetuoso con las personas y el planeta. Desde 2019, incluso fabrican zapatillas de running ecol\u00f3gicas con materiales reciclados y de origen biol\u00f3gico. Este dise\u00f1o innovador tiene su sede en Brasil, donde sus f\u00e1bricas respetan los derechos de los trabajadores.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LA HISTORIA DE VEJA\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/dw8xKCBUdiw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/werocksport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>VEJA significa \"mirada\" en brasile\u00f1o. La marca anima a la gente a mirar m\u00e1s all\u00e1 de sus zapatillas y a no elegir entre dise\u00f1o e impacto social. No son solo zapatillas, son todo un proceso de fabricaci\u00f3n. <a href=\"https:\/\/project.veja-store.com\/fr\/single\/transparency\" target=\"_blank\" rel=\"noreferrer noopener\">100% transparente<\/a> con la participaci\u00f3n de asociaciones de productores brasile\u00f1os y peruanos.<\/p>\n\n\n\n<p>En la actualidad, VEJA apuesta por<a href=\"https:\/\/project.veja-store.com\/fr\/single\/upcycling\" target=\"_blank\" rel=\"noreferrer noopener\">upcycling<\/a> y utiliza algod\u00f3n org\u00e1nico para la lona y los cordones, caucho amaz\u00f3nico para las suelas y una gama de materiales de comercio justo, ecol\u00f3gicos e innovadores fabricados con botellas de pl\u00e1stico recicladas y poli\u00e9ster. Todo ello de la forma econ\u00f3micamente m\u00e1s justa para los implicados en la cadena de producci\u00f3n.<\/p>\n\n\n\n<p>Como resultado, las zapatillas VEJA cuestan 5 veces m\u00e1s de producir que las de otras marcas. Un dato revelador: producir una zapatilla VEJA costar\u00eda 3 veces menos en una f\u00e1brica china (18,21 euros en sus f\u00e1bricas brasile\u00f1as frente a 5,3 euros en China).<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:53.47605%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"1578\" data-id=\"4149\" data-link=\"https:\/\/werocksport.com\/?attachment_id=4149\" data-url=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/d2088684-3f56-4ffc-8692-a24b5098506a_VEJA_HOME_CAMPO_DESKTOP_02-1-1024x647.jpg\" data-width=\"2498\" src=\"https:\/\/i1.wp.com\/werocksport.com\/wp-content\/uploads\/2023\/08\/d2088684-3f56-4ffc-8692-a24b5098506a_VEJA_HOME_CAMPO_DESKTOP_02-1-1024x647.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"1280\" data-id=\"4150\" data-link=\"https:\/\/werocksport.com\/?attachment_id=4150\" data-url=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/9bc42350-a2e5-44b0-9820-0b4b2b1ea9e7_cover-ads-1-1024x683.jpg\" data-width=\"1920\" src=\"https:\/\/i0.wp.com\/werocksport.com\/wp-content\/uploads\/2023\/08\/9bc42350-a2e5-44b0-9820-0b4b2b1ea9e7_cover-ads-1-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:46.52395%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"855\" data-id=\"4151\" data-link=\"https:\/\/werocksport.com\/?attachment_id=4151\" data-url=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/OKIJ.png\" data-width=\"568\" src=\"https:\/\/i1.wp.com\/werocksport.com\/wp-content\/uploads\/2023\/08\/OKIJ.png?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Entrenadores de rendimiento transparentes<\/strong><\/h2>\n\n\n\n<p>Desde diciembre de 2018, VEJA cuenta con la certificaci\u00f3n B Corp con una puntuaci\u00f3n de 82,4 (<a href=\"https:\/\/veja.cdn.prismic.io\/veja\/7063854b-15b5-4ca9-b2a8-cc02b336127b_veja-evaluation-2018.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ver la certificaci\u00f3n B Corp de VEJA<\/a>). Esta certificaci\u00f3n eval\u00faa el impacto global de la empresa a trav\u00e9s de 300 preguntas sobre los salarios, los proveedores, el equipo, el medio ambiente, el lugar de trabajo y la gobernanza. <\/p>\n\n\n\n<p>Pero a\u00fan queda mucho camino por recorrer, y B Corp est\u00e1 ah\u00ed para apoyarles.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:28.42759%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"884\" data-id=\"4154\" data-link=\"https:\/\/werocksport.com\/?attachment_id=4154\" data-url=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/bcorp.png\" data-width=\"551\" src=\"https:\/\/i2.wp.com\/werocksport.com\/wp-content\/uploads\/2023\/08\/bcorp.png?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:71.57241%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"1578\" data-id=\"4155\" data-link=\"https:\/\/werocksport.com\/?attachment_id=4155\" data-url=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/5f34d459-8c2a-45c1-becc-d73fd4e54f37_SHOOT_SS22_CHARLOTTE_LAPALUS_POST-9-3-1024x651.jpg\" data-width=\"2484\" src=\"https:\/\/i2.wp.com\/werocksport.com\/wp-content\/uploads\/2023\/08\/5f34d459-8c2a-45c1-becc-d73fd4e54f37_SHOOT_SS22_CHARLOTTE_LAPALUS_POST-9-3-1024x651.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VEJA lanza su primer coche ecol\u00f3gico para correr en 2019: CONDOR<\/h2>\n\n\n\n<p>Partiendo de la constataci\u00f3n de que el 99 % de las runnings actuales est\u00e1n hechas de pl\u00e1stico, y tras 4 a\u00f1os de I+D, VEJA lanza en 2019 su primer par de zapatillas de running ecol\u00f3gicas. El <em>C\u00f3ndor<\/em> es la primera zapatilla de running postpetr\u00f3leo que combina rendimiento con materiales reciclados y de origen biol\u00f3gico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/Veja-1024x532.png\" alt=\"\" class=\"wp-image-4158\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/Veja-1024x532.png 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/Veja-300x156.png 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/Veja-768x399.png 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/Veja-18x9.png 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/Veja-450x234.png 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/08\/Veja-780x405.png 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">@veja<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfEs posible vivir sin publicidad?<\/h2>\n\n\n\n<p>VEJA y el desarrollo sostenible con CERO publicidad. \u00bfEs eso posible hoy en d\u00eda? La marca ha dado el paso y ha eliminado todos los costes de marketing. Mientras que 70% del coste de una gran marca de zapatillas se destina a publicidad, VEJA ha decidido invertir \"en la realidad m\u00e1s que en la ficci\u00f3n\". El objetivo es invertir m\u00e1s en el bienestar de las personas que producen las zapatillas en los campos y las f\u00e1bricas. \u00bfQu\u00e9 le parece?<\/p>\n\n\n\n<p>Encuentre las carreras de VEJA durante 48H en <a href=\"https:\/\/www.privatesportshop.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrivateSportShop<\/a> \u00a1! PS :-10% EXTRA con el c\u00f3digo VEJA10<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>VEJA es un entrenador diferente, que combina proyectos sociales, justicia econ\u00f3mica y materiales ecol\u00f3gicos. Sus dos fundadores, S\u00e9bastien Kopp y Fran\u00e7ois-Ghislain Morillion, est\u00e1n obsesionados por cultivar un modelo respetuoso con las personas y el planeta. Fabrican sus zapatillas con productos ecol\u00f3gicos, reciclados e innovadores en Brasil, donde sus f\u00e1bricas respetan los derechos de los trabajadores.<\/p>","protected":false},"author":12,"featured_media":4136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[476,473,8,474,9],"class_list":{"0":"post-4135","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipement","8":"tag-basket","9":"tag-bcorp","10":"tag-running","11":"tag-sneakers","12":"tag-sport"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VEJA ou l\u2019art de r\u00e9inventer les baskets - We Rock Sport<\/title>\n<meta name=\"description\" content=\"Partant du constat que 99\u00a0% des runnings sont aujourd&#039;hui compos\u00e9es de plastique, VEJA lance sa premi\u00e8re paire de running \u00e9cologique en 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/es\/veja-ou-lart-de-reinventer-les-baskets\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VEJA ou l\u2019art de r\u00e9inventer les baskets - 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