{"id":3786,"date":"2023-05-15T15:06:20","date_gmt":"2023-05-15T13:06:20","guid":{"rendered":"https:\/\/werocksport.com\/?p=3786"},"modified":"2023-06-08T10:44:05","modified_gmt":"2023-06-08T08:44:05","slug":"patagonia-50-ans-dune-histoire-unique","status":"publish","type":"post","link":"https:\/\/werocksport.com\/es\/patagonia-50-ans-dune-histoire-unique\/","title":{"rendered":"Patagonia: 50 a\u00f1os de historia \u00fanica"},"content":{"rendered":"<p><strong>En el mundo del equipamiento para deportes al aire libre, Patagonia siempre ha destacado por su fuerte enfoque en las distintas batallas por el planeta.<\/strong><\/p>\n\n\n\n<p>El pasado mes de septiembre, en v\u00edsperas de su 50 cumplea\u00f1os, el fundador de Patagonia, Yvon Chouinard, hizo un gran anuncio. El estadounidense de 83 a\u00f1os hab\u00eda decidido vender su empresa a dos nuevos accionistas que distaban mucho de ser inversores tradicionales. En su lugar, el Patagonia Purpose Trust y la ONG Holdfast Collective comparten ahora el 100 % de las acciones de la empresa, con la misi\u00f3n de perpetuar su negocio preservando sus valores fundacionales. \"Hacemos de la Tierra nuestro \u00fanico accionista. Me tomo muy en serio lo de salvar este planeta\", afirma Yvon Chouinard.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What&#039;s Next? | Patagonia\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/eV_753wIUzo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/werocksport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>En la pr\u00e1ctica, esta original forma de accionariado permite a este nuevo trust garantizar que el uso de los derechos de voto respeta los valores del fundador, incluida la protecci\u00f3n de los recursos del planeta. Una vez realizadas las inversiones necesarias para la sostenibilidad de la empresa, los dividendos restantes (unos 100 millones de d\u00f3lares) se destinan a la ONG Holdfast Collective, que utiliza estos fondos para acciones de protecci\u00f3n del medio ambiente, la biodiversidad y las comunidades...<\/p>\n\n\n\n<p>50 a\u00f1os despu\u00e9s de su creaci\u00f3n, Patagonia contin\u00faa su lucha por el planeta. \"La Tierra es nuestro \u00fanico accionista\", explica Yvon Chouinard en una carta enviada a los m\u00e1s de 3.000 empleados de la empresa y <a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/ownership\/\" target=\"_blank\" rel=\"noreferrer noopener\">publicado en l\u00ednea<\/a>. \"Nunca quise ser empresario. Empec\u00e9 como artesano, fabricando material de escalada para m\u00ed y mis amigos, antes de dedicarme al textil. Cuando nos dimos cuenta del impacto del calentamiento global, de la destrucci\u00f3n ecol\u00f3gica y de nuestra contribuci\u00f3n al mismo, decidimos utilizar nuestra empresa, Patagonia, para transformar el mundo empresarial. Si pod\u00edamos hacer lo correcto y ganar suficiente dinero para pagar nuestras facturas, podr\u00edamos influir en los consumidores y las empresas, y tal vez cambiar el sistema al mismo tiempo.\"<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Patagonia (@patagonia)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>En cuanto a su compromiso con el medio ambiente, Patagonia no ha esperado a la concienciaci\u00f3n mundial sobre el calentamiento global para pasar a la acci\u00f3n. Ya en 1986, la marca decidi\u00f3 donar 1% de su facturaci\u00f3n anual a grupos que trabajan en cuestiones clim\u00e1ticas y medioambientales. En 2002, Yvon Chouinard y Graig Mathews fundaron \"1% for the Planet\". Este programa anima a las empresas a donar 1% de su facturaci\u00f3n al medio ambiente, el planeta y el clima.<\/p>\n\n\n\n<p>Para celebrar su medio siglo de existencia, Patagonia (que tambi\u00e9n posee la exigente certificaci\u00f3n B Corp) ha presentado una plataforma de marca denominada <a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/50th-anniversary\/\">El futuro<\/a>en la que puedes encontrar las diferentes causas que defiende para el planeta, como su lucha por la <a href=\"https:\/\/werocksport.com\/fr\/quand-les-citoyens-et-patagonia-disent-non-a-lexpansion-dun-domaine-skiable\/\">preservar los glaciares austriacos de \u00d6tztal y Pitztal<\/a> y el <a href=\"https:\/\/werocksport.com\/fr\/comment-patagonia-contribue-au-clean-climbing-en-escalade\/\">Escalada limpia&nbsp;<\/a>que Patagonia promueve para que la escalada sea m\u00e1s respetuosa con el medio ambiente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-1024x576.jpg\" alt=\"\" class=\"wp-image-3788\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-1024x576.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-300x169.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-768x432.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-18x10.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-450x253.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-780x439.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En su plataforma \"What's Next\", la marca tambi\u00e9n habla de las medidas pr\u00e1cticas que est\u00e1 tomando para que sus productos sean m\u00e1s respetuosos con el medio ambiente. Entre ellas <a href=\"https:\/\/werocksport.com\/fr\/quand-des-filets-de-peche-se-retrouvent-dans-vos-vestes-patagonia\/\">reutilizaci\u00f3n de redes de pesca usadas<\/a>que ahora se puede encontrar en muchos productos de la Patagonia. \"Llevamos casi 50 a\u00f1os experimentando con la idea de empresa responsable, y estamos lejos de haber terminado\", a\u00f1ade Yvon Chouinard. \"Si nuestro objetivo es un planeta donde prospere la vida -y ya no dirigir un negocio-, todos y cada uno de nosotros tendremos que asumir nuestra responsabilidad. Nosotros hemos asumido la nuestra\". Encuentre todos los productos Patagonia en <a href=\"https:\/\/shop.privatesportshop.fr\/univers\/patagonia\">Tienda deportiva privada<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 avec une large place accord\u00e9e aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te. En septembre dernier, \u00e0 l\u2019aube de ses 50 ans, l\u2019annonce d\u2019Yvon Chouinard, fondateur de Patagonia, avait fait grand bruit. L\u2019Am\u00e9ricain \u00e2g\u00e9 de 83 ans d\u00e9cidait en effet de c\u00e9der son entreprise \u00e0 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[465],"class_list":{"0":"post-3786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-sport","8":"tag-patagonia-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patagonia\u00a0: 50 ans d\u2019une histoire unique - We Rock Sport<\/title>\n<meta name=\"description\" content=\"Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 gr\u00e2ce aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/es\/patagonia-50-ans-dune-histoire-unique\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patagonia\u00a0: 50 ans d\u2019une histoire unique - 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