{"id":2224,"date":"2022-06-16T06:00:00","date_gmt":"2022-06-16T04:00:00","guid":{"rendered":"https:\/\/werocksport.com\/?p=2224"},"modified":"2022-06-16T08:07:25","modified_gmt":"2022-06-16T06:07:25","slug":"le-25-juin-courrez-pour-la-preservation-de-lair","status":"publish","type":"post","link":"https:\/\/werocksport.com\/es\/le-25-juin-courrez-pour-la-preservation-de-lair\/","title":{"rendered":"El 25 de junio, corra por un aire limpio"},"content":{"rendered":"

El 25 de junio, Patagonia organiza el tercer evento europeo Running Up For Air (RUFA). Ya sea durante una hora o durante 24 horas, correr\u00e1s por una buena causa: concienciar sobre la calidad del aire.<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Especialmente implicado en la preservaci\u00f3n del medio ambiente (como en su contribuci\u00f3n a la escalada limpia<\/a> del que os hablamos recientemente), la Patagonia destaca esta vez un elemento esencial pero invisible, el aire. El 25 de junio, la marca organiza la tercera edici\u00f3n europea de Corriendo por el aire<\/a>. Esta carrera virtual ben\u00e9fica estar\u00e1 dedicada a concienciar sobre la calidad del aire.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Objetivo: \u00a1subir muchas colinas!<\/strong><\/p>\n\n\n\n

En cuanto al formato, cada corredor ser\u00e1 libre de elegir la distancia que desea correr, el lugar y la hora. Tanto si se trata de una hora como de una carrera de 24 horas, simplemente tendr\u00e1s que intentar encadenar las D+, en un entorno natural o en la ciudad (puedes, por ejemplo, correr por las escaleras). Para la ocasi\u00f3n, un reto de Strava<\/a> se cre\u00f3 con el objetivo de acumular el mayor n\u00famero posible de ascensos positivos y recaudar la mayor cantidad de dinero posible para la conservaci\u00f3n del aire que respiramos (tambi\u00e9n puede donar directamente a asociaciones que luchan contra la contaminaci\u00f3n atmosf\u00e9rica a trav\u00e9s de la plataforma dedicada<\/a>). El dinero recaudado se destinar\u00e1 directamente a 18 grupos ecologistas europeos que est\u00e1n tomando medidas concretas para concienciar y encontrar soluciones a este problema. En la edici\u00f3n del a\u00f1o pasado se recaudaron m\u00e1s de 20.000 euros para educar y responsabilizar a los gobiernos de la calidad del aire que respiramos.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Corre en grupo para motivarte<\/strong><\/p>\n\n\n\n

Aunque el reto ser\u00e1 virtual para la mayor\u00eda de los corredores (cada uno corre por su cuenta), la Patagonia permitir\u00e1 que algunos se re\u00fanan f\u00edsicamente. Por ejemplo, en Par\u00eds<\/a>El punto de encuentro ser\u00e1 a las 10 de la ma\u00f1ana frente a la tienda \"Trail And The City\" para realizar una carrera en grupo a lo largo del Sena, pasando por la Torre Eiffel y los Campos de Marte antes de volver a la tienda para tomar una copa de cierre. Varias tiendas de Patagonia en Bayona<\/a>, Chamonix <\/a>o incluso Lyon <\/a>tambi\u00e9n se movilizar\u00e1n para la ocasi\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\"Imagin\u00e9 este acto como una forma de que todo el mundo se implicara activamente en la lucha contra la contaminaci\u00f3n atmosf\u00e9rica\", explica Jared Campbell, embajador de la Patagonia y fundador de RUFA. \"Esto implica educaci\u00f3n, comunicaci\u00f3n y esp\u00edritu de comunidad. Animo a todo el mundo a profundizar en las cuestiones relacionadas con la calidad del aire y a reflexionar sobre las decisiones que toman cada d\u00eda en relaci\u00f3n con su consumo de energ\u00eda y la contaminaci\u00f3n que genera.\"<\/p>\n\n\n\n

800.000 muertes por contaminaci\u00f3n atmosf\u00e9rica<\/strong><\/p>\n\n\n\n

Cada a\u00f1o, \"casi 800.000 personas mueren como consecuencia de la contaminaci\u00f3n atmosf\u00e9rica, la mayor\u00eda ni\u00f1os, ancianos o personas fr\u00e1giles\", explica la marca en un comunicado de prensa. \"Esta contaminaci\u00f3n tambi\u00e9n pone en peligro los ecosistemas que nos rodean. La mayor\u00eda de los cultivos est\u00e1n expuestos a niveles de ozono que superan los que la UE considera seguros para la protecci\u00f3n de la vegetaci\u00f3n.\"<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Adem\u00e1s, los corredores de trail est\u00e1n especialmente expuestos a la contaminaci\u00f3n: durante una carrera respiran m\u00e1s profundamente y absorben grandes cantidades de part\u00edculas t\u00f3xicas (hasta 10 veces m\u00e1s que en circunstancias normales). Para sensibilizar a\u00fan m\u00e1s a la opini\u00f3n p\u00fablica, ven el 25 de junio con las zapatillas puestas.<\/p>","protected":false},"excerpt":{"rendered":"

Patagonia organise le 25 juin la troisi\u00e8me \u00e9dition europ\u00e9enne de Running Up For Air (RUFA). Que ce soit sur une heure ou 24 heures, vous courez pour la bonne cause : la sensibilisation \u00e0 la qualit\u00e9 de l’air. Particuli\u00e8rement impliqu\u00e9e dans la pr\u00e9servation de l\u2019environnement (\u00e0 l\u2019image de sa contribution au clean climbing dont on vous parlait r\u00e9cemment), […]<\/p>\n","protected":false},"author":12,"featured_media":2226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[],"class_list":{"0":"post-2224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-sport"},"yoast_head":"\nLe 25 juin, courez pour la pr\u00e9servation de l'air - We Rock Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/es\/le-25-juin-courrez-pour-la-preservation-de-lair\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le 25 juin, courez pour la pr\u00e9servation de l'air - We Rock Sport\" \/>\n<meta property=\"og:description\" content=\"Patagonia organise le 25 juin la troisi\u00e8me \u00e9dition europ\u00e9enne de Running Up For Air (RUFA). 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