{"id":6508,"date":"2024-10-29T11:00:25","date_gmt":"2024-10-29T10:00:25","guid":{"rendered":"https:\/\/werocksport.com\/?p=6508"},"modified":"2024-10-29T11:00:26","modified_gmt":"2024-10-29T10:00:26","slug":"nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace","status":"publish","type":"post","link":"https:\/\/werocksport.com\/en\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/","title":{"rendered":"NNormal: Kilian Jornet's no-trace brand"},"content":{"rendered":"<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong>Regarded as one of the world's best traileurs and mountaineers, Kilian Jornet has teamed up with family footwear company Camper to launch the NNormal brand in 2022.<\/strong> <\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">The birth of NNormal<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Created in Mallorca and tested in Norway (the name is a clever nod to these two origins, with \"Nor\" for Norway and \"Mal\" for Mallorca), NNormal products reflect the shared philosophy of the two partners: to combine authenticity and utility to create timeless, durable, functional and performance-oriented equipment for sporting activities that are as respectful of nature as possible. In other words: enjoy nature without leaving a trace (\"Your Path, No Trace\").<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Mallorca_Lymbus-47-1024x683.jpg\" alt=\"\" class=\"wp-image-6524\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Mallorca_Lymbus-47-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Mallorca_Lymbus-47-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Mallorca_Lymbus-47-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Mallorca_Lymbus-47-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Mallorca_Lymbus-47-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Mallorca_Lymbus-47-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p id=\"0561608b-dbad-4457-997c-c333190a7356\">\"Having the opportunity to design it with someone like Kilian is truly a once-in-a-lifetime chance: the marriage of performance and individual responsibility is totally in our DNA. We complement each other perfectly: Kilian brings his expertise in product development and his vision of what we can do for the environment, while we bring our entrepreneurship, shoemaking expertise and creative know-how,\" says Miguel Fluxa, Camper CEO and fourth-generation member of the founding family. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Your Path, No Trace\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/BdA6j6xknZ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Launch of Nnormal in 2022<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"f690bda7-a3d9-48d2-a4a1-e8504b491655\">A committed B Corp company<\/h2>\n\n\n\n<p>Beyond words, the brand takes action to care for people and the planet. Since its creation, Nnormal has been certified&nbsp;<a href=\"https:\/\/www.bcorporation.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">B Corporation<\/a>certification, one of the most demanding international labels, recognizing committed companies that integrate high social and environmental standards into their organization. Certification is the assurance that the company is committed to working towards creating a better world.<\/p>\n\n\n\n<p>NNormal is also a member of <a href=\"https:\/\/onepercentfortheplanet.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">the 1 % for the planet organization<\/a> and donates at least 1 % of its annual gross sales to environmental causes that benefit the planet. Finally, by supporting the Kilian Jornet Foundation, it also works to preserve mountain environments by supporting research into the disappearance of glaciers and organizing various educational projects. <\/p>\n\n\n\n<p>In the space of two years, NNormal has made its way, one step at a time. Like running after all.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Tom-de-Peyret-1920x1080-1-1024x576.jpg\" alt=\"\" class=\"wp-image-6523\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Tom-de-Peyret-1920x1080-1-1024x576.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Tom-de-Peyret-1920x1080-1-300x169.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Tom-de-Peyret-1920x1080-1-768x432.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Tom-de-Peyret-1920x1080-1-18x10.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Tom-de-Peyret-1920x1080-1-450x253.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Tom-de-Peyret-1920x1080-1-780x439.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SUSTAINABLE PRODUCTS<\/h2>\n\n\n\n<p>In order to reduce its impact, NNormal reduces the size of its collections by, for example, offering unisex options wherever possible. Products are only improved when better materials are found or new features can be incorporated while reducing the product's impact. Always less. Never more.<\/p>\n\n\n\n<p>The concept of circularity is also at the heart of the brand's strategy. It's not enough to create more sustainable products and sell them in a one-way project. This means that every product created must be functional, durable and repairable. The more durable a product is, the less it will be replaced, and the less impact it will have on the planet. Kilian Jornet, for example, has covered more than 1,300 km and 70,000 meters of ascent with his first pair of Kjerag shoes, whether on the piste, on the rocks, on trails or off-piste.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"1024\" data-id=\"6521\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-1-FR-874x1024.jpg\" alt=\"\" class=\"wp-image-6521\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-1-FR-874x1024.jpg 874w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-1-FR-256x300.jpg 256w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-1-FR-768x900.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-1-FR-10x12.jpg 10w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-1-FR-450x527.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-1-FR-780x914.jpg 780w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"1024\" data-id=\"6522\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-2-FR-874x1024.jpg\" alt=\"\" class=\"wp-image-6522\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-2-FR-874x1024.jpg 874w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-2-FR-256x300.jpg 256w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-2-FR-768x900.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-2-FR-10x12.jpg 10w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-2-FR-450x527.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/NNormal-Durability_Graph-2-FR-780x914.jpg 780w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><\/figure>\n<\/figure>\n\n\n\n<p id=\"31b35190-181a-498a-95c9-981a9f55cb55\">Even so, every product will eventually reach the end of its useful life. With this in mind, NNormal has launched its No Trace program. The aim? Take back products that are no longer of use to you, and try to refurbish them, repair them for resale or destroy them for recycling. Find out more about the program <a href=\"https:\/\/www.nnormal.com\/fr_FR\/no_trace_program\" target=\"_blank\" rel=\"noreferrer noopener\">ICI<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AT THE SERVICE OF PERFORMANCE<\/h2>\n\n\n\n<p>A true icon, Kilian Jornet has dominated the world ski-mountaineering and trail running scene for over 15 years, winning every major race and competition. A multi-skilled athlete, he has also set speed records on various peaks, including a double ascent of Mount Everest.<\/p>\n\n\n\n<p>His daily life as an athlete enables him to test the durability and performance of his brand's products in real-life conditions. His last two major projects: <em>Into the (Un)known<\/em> which saw him link up all the main Pyrenean peaks over 3,000 metres (177) in just 8 days. <em>Alpine Connections<\/em>a historic crossing of the Alps, taking in 82 peaks over 4,000 meters in 19 days.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"(Trailer) NNormal presents: Into the (Un)Known with Kilian Jornet\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/XNnRtk1qSxk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">COLLABORATION WITH PRIVATE SPORT SHOP<\/h2>\n\n\n\n<p>As the year draws to a close, Kilian Jornet's brand comes to <a href=\"https:\/\/www.privatesportshop.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Private Sport Shop<\/a>a partnership that makes all the more sense since the<a href=\"https:\/\/bo.privatesportshop.com\/img_import\/Market\/SOCIALMEDIA\/cpbcorp.pdf\">official announcement<\/a> the Montpellier-based company's B Corp certification. On October 26, a selection of NNormal products will be offered to the platform's 16 million members.<\/p>","protected":false},"excerpt":{"rendered":"<p>Consid\u00e9r\u00e9 comme l&#8217;un des meilleurs traileurs et alpinistes au monde, Kilian Jornet s&#8217;est associ\u00e9 \u00e0 l&#8217;entreprise familiale de chaussures Camper pour lancer la marque NNormal en 2022. La naissance de NNormal Cr\u00e9\u00e9s \u00e0 Majorque et test\u00e9s en Norv\u00e8ge (le nom est d\u2019ailleurs un clin d\u2019\u0153il astucieux \u00e0 ces deux origines, avec \u201cNor\u201d pour Norv\u00e8ge et [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":6519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-6508","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipement"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace - We Rock Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/en\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace - We Rock Sport\" \/>\n<meta property=\"og:description\" content=\"Consid\u00e9r\u00e9 comme l&#8217;un des meilleurs traileurs et alpinistes au monde, Kilian Jornet s&#8217;est associ\u00e9 \u00e0 l&#8217;entreprise familiale de chaussures Camper pour lancer la marque NNormal en 2022. La naissance de NNormal Cr\u00e9\u00e9s \u00e0 Majorque et test\u00e9s en Norv\u00e8ge (le nom est d\u2019ailleurs un clin d\u2019\u0153il astucieux \u00e0 ces deux origines, avec \u201cNor\u201d pour Norv\u00e8ge et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/werocksport.com\/en\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/\" \/>\n<meta property=\"og:site_name\" content=\"We Rock Sport\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-29T10:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T10:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emmanuel Morell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emmanuel Morell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/\"},\"author\":{\"name\":\"Emmanuel Morell\",\"@id\":\"https:\/\/werocksport.com\/#\/schema\/person\/dd296d720f707d08adeaf8cb80afb9ec\"},\"headline\":\"NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace\",\"datePublished\":\"2024-10-29T10:00:25+00:00\",\"dateModified\":\"2024-10-29T10:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/\"},\"wordCount\":822,\"publisher\":{\"@id\":\"https:\/\/werocksport.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg\",\"articleSection\":[\"\u00c9quipement\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/\",\"url\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/\",\"name\":\"NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace - We Rock Sport\",\"isPartOf\":{\"@id\":\"https:\/\/werocksport.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg\",\"datePublished\":\"2024-10-29T10:00:25+00:00\",\"dateModified\":\"2024-10-29T10:00:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#primaryimage\",\"url\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg\",\"contentUrl\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/werocksport.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/werocksport.com\/#website\",\"url\":\"https:\/\/werocksport.com\/\",\"name\":\"We Rock Sport\",\"description\":\"le m\u00e9dia 100% outdoor !\",\"publisher\":{\"@id\":\"https:\/\/werocksport.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/werocksport.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/werocksport.com\/#organization\",\"name\":\"We Rock Sport\",\"url\":\"https:\/\/werocksport.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/werocksport.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2020\/12\/WRS-logo.png\",\"contentUrl\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2020\/12\/WRS-logo.png\",\"width\":136,\"height\":60,\"caption\":\"We Rock Sport\"},\"image\":{\"@id\":\"https:\/\/werocksport.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/werocksport.com\/#\/schema\/person\/dd296d720f707d08adeaf8cb80afb9ec\",\"name\":\"Emmanuel Morell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/de044757faaba64b0534f56a73332e8dea9b4e61cea3c751cba5b277b625215e?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/de044757faaba64b0534f56a73332e8dea9b4e61cea3c751cba5b277b625215e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/de044757faaba64b0534f56a73332e8dea9b4e61cea3c751cba5b277b625215e?s=96&d=mm&r=g\",\"caption\":\"Emmanuel Morell\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace - We Rock Sport","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/werocksport.com\/en\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/","og_locale":"en_GB","og_type":"article","og_title":"NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace - We Rock Sport","og_description":"Consid\u00e9r\u00e9 comme l&#8217;un des meilleurs traileurs et alpinistes au monde, Kilian Jornet s&#8217;est associ\u00e9 \u00e0 l&#8217;entreprise familiale de chaussures Camper pour lancer la marque NNormal en 2022. La naissance de NNormal Cr\u00e9\u00e9s \u00e0 Majorque et test\u00e9s en Norv\u00e8ge (le nom est d\u2019ailleurs un clin d\u2019\u0153il astucieux \u00e0 ces deux origines, avec \u201cNor\u201d pour Norv\u00e8ge et [&hellip;]","og_url":"https:\/\/werocksport.com\/en\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/","og_site_name":"We Rock Sport","article_published_time":"2024-10-29T10:00:25+00:00","article_modified_time":"2024-10-29T10:00:26+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg","type":"image\/jpeg"}],"author":"Emmanuel Morell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emmanuel Morell","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#article","isPartOf":{"@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/"},"author":{"name":"Emmanuel Morell","@id":"https:\/\/werocksport.com\/#\/schema\/person\/dd296d720f707d08adeaf8cb80afb9ec"},"headline":"NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace","datePublished":"2024-10-29T10:00:25+00:00","dateModified":"2024-10-29T10:00:26+00:00","mainEntityOfPage":{"@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/"},"wordCount":822,"publisher":{"@id":"https:\/\/werocksport.com\/#organization"},"image":{"@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#primaryimage"},"thumbnailUrl":"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg","articleSection":["\u00c9quipement"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/","url":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/","name":"NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace - We Rock Sport","isPartOf":{"@id":"https:\/\/werocksport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#primaryimage"},"image":{"@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#primaryimage"},"thumbnailUrl":"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg","datePublished":"2024-10-29T10:00:25+00:00","dateModified":"2024-10-29T10:00:26+00:00","breadcrumb":{"@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#primaryimage","url":"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg","contentUrl":"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/werocksport.com\/nnormal-la-marque-de-kilian-jornet-qui-ne-veut-pas-laisser-de-trace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/werocksport.com\/"},{"@type":"ListItem","position":2,"name":"NNormal : la marque de Kilian Jornet qui ne veut pas laisser de trace"}]},{"@type":"WebSite","@id":"https:\/\/werocksport.com\/#website","url":"https:\/\/werocksport.com\/","name":"We Rock Sport","description":"100% outdoor media!","publisher":{"@id":"https:\/\/werocksport.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/werocksport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/werocksport.com\/#organization","name":"We Rock Sport","url":"https:\/\/werocksport.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/werocksport.com\/#\/schema\/logo\/image\/","url":"https:\/\/werocksport.com\/wp-content\/uploads\/2020\/12\/WRS-logo.png","contentUrl":"https:\/\/werocksport.com\/wp-content\/uploads\/2020\/12\/WRS-logo.png","width":136,"height":60,"caption":"We Rock Sport"},"image":{"@id":"https:\/\/werocksport.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/werocksport.com\/#\/schema\/person\/dd296d720f707d08adeaf8cb80afb9ec","name":"Emmanuel Morell","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/de044757faaba64b0534f56a73332e8dea9b4e61cea3c751cba5b277b625215e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/de044757faaba64b0534f56a73332e8dea9b4e61cea3c751cba5b277b625215e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/de044757faaba64b0534f56a73332e8dea9b4e61cea3c751cba5b277b625215e?s=96&d=mm&r=g","caption":"Emmanuel Morell"}}]}},"jetpack_featured_media_url":"https:\/\/werocksport.com\/wp-content\/uploads\/2024\/10\/Kilian-Font-Romeu-46-scaled.jpg","_links":{"self":[{"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/posts\/6508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/comments?post=6508"}],"version-history":[{"count":14,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/posts\/6508\/revisions"}],"predecessor-version":[{"id":6528,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/posts\/6508\/revisions\/6528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/media\/6519"}],"wp:attachment":[{"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/media?parent=6508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/categories?post=6508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/tags?post=6508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}