{"id":6380,"date":"2024-09-23T12:42:34","date_gmt":"2024-09-23T10:42:34","guid":{"rendered":"https:\/\/werocksport.com\/?p=6380"},"modified":"2024-09-23T12:42:35","modified_gmt":"2024-09-23T10:42:35","slug":"patagonia-devoile-sa-nouvelle-campagne-evergreen","status":"publish","type":"post","link":"https:\/\/werocksport.com\/en\/patagonia-devoile-sa-nouvelle-campagne-evergreen\/","title":{"rendered":"Patagonia unveils its new Evergreen campaign"},"content":{"rendered":"

On September 2, Patagonia launched its new \"Evergreen\" campaign. An opportunity to learn more about the brand's priorities, between product quality and environmental impact.<\/strong><\/p>\n\n\n\n

Patagonia has fought countless battles in recent years to preserve the environment. From our bad consumer habits<\/a> (denounced in the film \"The Shitthropocene\") to intensive salmon farming<\/a> via reducing the use of PFCs and PFAs<\/a> or preserving glaciers in the Alps<\/a>The brand supports many initiatives in this direction. \"Patagonia exists to save our planet\", explains founder Yvon Chouinard, who created the brand in 1973, and whose HQ is now based in Ventura, California. In early September, Patagonia unveiled its new \"Evergreen\" campaign, the spot for which can be seen below.<\/p>\n\n\n\n

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