{"id":4729,"date":"2023-11-24T14:43:13","date_gmt":"2023-11-24T13:43:13","guid":{"rendered":"https:\/\/werocksport.com\/?p=4729"},"modified":"2023-11-28T16:30:37","modified_gmt":"2023-11-28T15:30:37","slug":"odlo-et-long-environnementale-protect-our-winters-devoilent-leur-premiere-collection","status":"publish","type":"post","link":"https:\/\/werocksport.com\/en\/odlo-et-long-environnementale-protect-our-winters-devoilent-leur-premiere-collection\/","title":{"rendered":"Odlo and the NGO Protect Our Winters unveil their first collection"},"content":{"rendered":"<p><strong>Swiss technical underwear brand Odlo and the NGO Protect Our Winters (POW) have teamed up to create their first range of technical underwear. Objective: to continue raising awareness of the climate crisis.<\/strong><\/p>\n\n\n\n<p>The date was not chosen by chance. It was on World Sustainable Development Day that<strong><a href=\"https:\/\/shop.privatesportshop.fr\/univers\/odlo\" target=\"_blank\" rel=\"noreferrer noopener\">Odlo <\/a><\/strong>unveiled with its partner <strong><a href=\"https:\/\/protectourwinters.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Protect Our Winters <\/a><\/strong>a new range of technical products to raise awareness of the climate crisis. Also known as \"POW\", the NGO \"Protect Our Winters\" raises awareness of the climate crisis. For its part, Swiss brand Odlo is renowned for its hard-wearing, durable clothing designed for active, passionate people. With a view to achieving its eco-responsible objectives, Odlo has put in place a plan to reduce its greenhouse gas emissions by 2024. This collaboration with the NGO is yet another sign of Odlo's commitment in this area.<\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <p><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<\/a><p><a href=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CzMHk55MUjk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A publication shared by ODLO (@odlo)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n<p>After supporting the POW campaign <a href=\"https:\/\/www.protectourwinters.ch\/de\/vote\">\"Vote like you...\"<\/a>But Odlo decided to go one step further, asking the NGO to collaborate on the design of technical underwear. The logos of both brands can be seen on the collection, which is called \"ODLO x POW Blackcomb\". The chosen motif evokes a melting glacier, while the slogan \"Protect our winters\" can be found inside the garments, over 70% of which are made from % recycled polyester.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-x-POW-The-Blackcomb-1024x683.jpg\" alt=\"\" class=\"wp-image-4730\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-x-POW-The-Blackcomb-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-x-POW-The-Blackcomb-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-x-POW-The-Blackcomb-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-x-POW-The-Blackcomb-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-x-POW-The-Blackcomb-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-x-POW-The-Blackcomb-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The collection, designed for a wide range of activities (skiing, running, winter hiking...), comprises three types of long-sleeved tops (round neck, 1\/4 zip or stand-up collar with integrated hood) and two types of tights (3\/4 or long), available in three striking colors. These models guarantee excellent freedom of movement, dry quickly and maintain warmth in cool weather. Finally, Odlo also announces the use of ZeroScent biobased antibacterial treatment (which limits the appearance of unpleasant odors) on the entire range.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-X-POW-BLACKCOMB-BASE-LAYER-1024x683.jpg\" alt=\"\" class=\"wp-image-4731\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-X-POW-BLACKCOMB-BASE-LAYER-1024x683.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-X-POW-BLACKCOMB-BASE-LAYER-300x200.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-X-POW-BLACKCOMB-BASE-LAYER-768x512.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-X-POW-BLACKCOMB-BASE-LAYER-18x12.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-X-POW-BLACKCOMB-BASE-LAYER-450x300.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/ODLO-X-POW-BLACKCOMB-BASE-LAYER-780x520.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Proof of their effectiveness in the most demanding conditions, these technical garments were used by mountaineers Simon Wuilmart and Guillaume Maret during their monumental crossing of the Alps. This 22-week epic was dubbed the \"<a href=\"https:\/\/alp-project.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">ALP Project<\/a>\"The tour took them from Salzburg in Austria to Menton on the C\u00f4te d'Azur. In the end, 1,000 kilometers on skis and cross-country skis, 34 glaciers and 80,000 meters of positive vertical drop, during which their Odlo equipment did not fail them: \"The Blackcomb technical underwear dries quickly, fits well and was carefully designed in collaboration with POW. They're among the best we've used,\" they explained after their achievement. Odlo and POW are set to continue their collaboration on other products, as the Swiss brand recently presented its circular program. <a href=\"https:\/\/www.odlo.com\/fr\/fr\/stories\/newsroom\/corporate\/ReWEAR\">ODLO ReWEAR<\/a>. Find all Odlo products on <a href=\"https:\/\/shop.privatesportshop.fr\/univers\/odlo\" target=\"_blank\" rel=\"noreferrer noopener\">Private Sport Shop<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/Odlo_WRS.jpg\" alt=\"\" class=\"wp-image-4769\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/Odlo_WRS.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/Odlo_WRS-300x148.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/Odlo_WRS-768x378.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/Odlo_WRS-18x9.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/Odlo_WRS-450x221.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/11\/Odlo_WRS-780x384.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>La marque suisse de sous-v\u00eatements techniques Odlo et l\u2019ONG Protect Our Winters (POW) s\u2019associent pour cr\u00e9er leur premi\u00e8re gamme de sous-v\u00eatements techniques. Objectif&nbsp;: continuer \u00e0 sensibiliser \u00e0 la crise climatique. La date n\u2019a pas \u00e9t\u00e9 choisie par hasard. C\u2019est \u00e0 l\u2019occasion de la Journ\u00e9e mondiale du d\u00e9veloppement durable qu\u2019Odlo a d\u00e9voil\u00e9 avec son partenaire Protect [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[499,501,500],"class_list":{"0":"post-4729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipement","8":"tag-odlo","9":"tag-pow","10":"tag-protect-our-winter"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Odlo et l&#039;ONG Protect Our Winters d\u00e9voilent leur premi\u00e8re collection - We Rock Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/en\/odlo-et-long-environnementale-protect-our-winters-devoilent-leur-premiere-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odlo et l&#039;ONG Protect Our Winters d\u00e9voilent leur premi\u00e8re collection - We Rock Sport\" \/>\n<meta property=\"og:description\" content=\"La marque suisse de sous-v\u00eatements techniques Odlo et l\u2019ONG Protect Our Winters (POW) s\u2019associent pour cr\u00e9er leur premi\u00e8re gamme de sous-v\u00eatements techniques. Objectif&nbsp;: continuer \u00e0 sensibiliser \u00e0 la crise climatique. La date n\u2019a pas \u00e9t\u00e9 choisie par hasard. 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