{"id":4485,"date":"2023-09-26T15:43:43","date_gmt":"2023-09-26T13:43:43","guid":{"rendered":"https:\/\/werocksport.com\/?p=4485"},"modified":"2023-09-26T16:09:26","modified_gmt":"2023-09-26T14:09:26","slug":"comment-on-a-revolutionne-la-chaussure-de-running","status":"publish","type":"post","link":"https:\/\/werocksport.com\/en\/comment-on-a-revolutionne-la-chaussure-de-running\/","title":{"rendered":"How we revolutionized the running shoe"},"content":{"rendered":"

If we say On Running, what comes to mind? Chances are, it's the brand's unique cloud-shaped sole. A true identity forged over the years. A look back is in order.<\/strong><\/p>\n\n\n\n

It all began in the Swiss Alps in the early 2000s. Former triathlete Olivier Bernhard, then retired, was looking to invent a running shoe offering new sensations. Keen to create a pair with \"soft cushioning\" and \"dynamic thrust\", he developed a prototype by gluing pieces of garden hose (!) to the outsole. <\/p>\n\n\n\n

2010 marks a turning point for the Swiss brand. Caspar Coppetti and David Allemann joined the adventure, and the concept of \"running on the clouds\" was born. The beginnings of a revolution in the world of running.<\/p>\n\n\n\n

Cushioned landings, explosive thrusts: the aim is to create the best-performing shoe possible using the most advanced technologies, all with a Swiss design. The prototypes are then reworked and the success story begins.<\/p>\n\n\n\n

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The ISPO Brandnew Award, a real gas pedal for On<\/h2>\n\n\n\n

A few weeks later, the brand received a prestigious award: theISPO BrandNew Award<\/a>the world's largest platform for start-ups in the sports and outdoor industry. A veritable growth gas pedal for start-ups, ISPO has already honored GoPro in previous years. And that's just the beginning.<\/p>\n\n\n\n

The \"On Clouds\" was born and was unanimously welcomed as a revolution in the running market. The brand quickly set up an international distribution network and saw its sales take off. 14 years later, On has sold over 17 million products, achieved sales of one billion dollars, been floated on the stock market and is now able to compete with industry giants Nike and Adidas. Co-founder Caspar Coppetti has one ambition: \"We dream of becoming number one\".<\/em><\/p>\n\n\n\n

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Roger Federer joins the On adventure in 2019<\/h2>\n\n\n\n

Meanwhile, Roger Federer joins the board of the Zurich-based brand as entrepreneur and investor. A real international boost for On. No classic sponsorship here, the legend of 20 Grand Slam titles is investing for entrepreneurial reasons, as he explains: \"I'm excited about being part of the On Running team and working on the future of a next-generation sports brand.\"<\/em><\/p>\n\n\n\n

The result of this partnership is the THE ROGER<\/a>.<\/p>\n\n\n\n

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\u00a9<\/strong>on-running.com<\/figcaption><\/figure>\n\n\n\n
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