{"id":3786,"date":"2023-05-15T15:06:20","date_gmt":"2023-05-15T13:06:20","guid":{"rendered":"https:\/\/werocksport.com\/?p=3786"},"modified":"2023-06-08T10:44:05","modified_gmt":"2023-06-08T08:44:05","slug":"patagonia-50-ans-dune-histoire-unique","status":"publish","type":"post","link":"https:\/\/werocksport.com\/en\/patagonia-50-ans-dune-histoire-unique\/","title":{"rendered":"Patagonia: 50 years of unique history"},"content":{"rendered":"<p><strong>In the world of outdoor sports equipment, Patagonia has always stood out with a large focus on the various battles waged for the planet.<\/strong><\/p>\n\n\n\n<p>Last September, on the eve of his 50th birthday, Patagonia founder Yvon Chouinard's announcement caused quite a stir. The 83-year-old American had decided to sell his company to two new shareholders who were far from traditional investors. Instead, the Patagonia Purpose Trust and the NGO Holdfast Collective now share 100 % of the company's shares, with a mission to perpetuate its business while preserving its founding values. \"We make the Earth our only shareholder. I'm very serious about saving this planet,\" says Yvon Chouinard.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What&#039;s Next?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/eV_753wIUzo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/werocksport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In concrete terms, this original form of shareholding allows this new trust to ensure that the use of voting rights respects the values of the founder, including the protection of the planet's resources. Once the investments necessary for the company's sustainability have been made, the remaining dividends (approximately 100 million dollars) go to the NGO Holdfast Collective, which uses these funds for actions to protect the environment, biodiversity and communities...<\/p>\n\n\n\n<p>50 years after its creation, Patagonia continues its fight for the planet. \"The Earth is our only shareholder,\" explains Yvon Chouinard in a letter sent to the company's more than 3,000 employees and <a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/ownership\/\" target=\"_blank\" rel=\"noreferrer noopener\">published online<\/a>. \"I never wanted to become an entrepreneur. I started out as a craftsman, making climbing gear for myself and my friends, before moving into textiles. As we realized the impact of global warming, ecological destruction, and our contribution to these phenomena, we decided to use our company, Patagonia, to transform the business world. If we could do things right and still make enough money to pay our bills, we could influence consumers and businesses, and maybe change the system in the process.\"<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Patagonia (@patagonia)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>When it comes to environmental commitment, Patagonia didn't wait for global awareness of global warming to take action. As early as 1986, the brand decided to donate 1% of its annual sales to groups working on climate and environmental issues. In 2002, Yvon Chouinard and Graig Mathews founded \"1% for the Planet\". This program encourages companies to donate 1% of their sales to the environment, the planet and the climate.<\/p>\n\n\n\n<p>To celebrate its half-century of existence, Patagonia (which also holds the demanding B Corp certification) has unveiled a brand platform called <a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/50th-anniversary\/\">What's Next<\/a>on which you can find the different causes she defends for the planet like her fight for <a href=\"https:\/\/werocksport.com\/fr\/quand-les-citoyens-et-patagonia-disent-non-a-lexpansion-dun-domaine-skiable\/\">preserve the Austrian glaciers of \u00d6tztal and Pitztal<\/a> and the <a href=\"https:\/\/werocksport.com\/fr\/comment-patagonia-contribue-au-clean-climbing-en-escalade\/\">Clean climbing&nbsp;<\/a>that Patagonia puts forward to promote a more respectful climbing of nature.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-1024x576.jpg\" alt=\"\" class=\"wp-image-3788\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-1024x576.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-300x169.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-768x432.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-18x10.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-450x253.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-780x439.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On its \"What's Next\" platform, the brand also reminds us of the concrete actions it is taking in the manufacture of its products to make them more respectful of the environment. These include <a href=\"https:\/\/werocksport.com\/fr\/quand-des-filets-de-peche-se-retrouvent-dans-vos-vestes-patagonia\/\">the reuse of used fishing nets<\/a>which can now be found in many Patagonia products. \"We've been experimenting with the idea of responsible enterprise for almost 50 years, and we're far from finished,\" adds Yvon Chouinard. \"If our goal is a prosperous planet or life - and no longer running a business - each of us will have to take responsibility. We've taken ours.\" Find all Patagonia products on <a href=\"https:\/\/shop.privatesportshop.fr\/univers\/patagonia\">Private Sport Shop<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 avec une large place accord\u00e9e aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te. En septembre dernier, \u00e0 l\u2019aube de ses 50 ans, l\u2019annonce d\u2019Yvon Chouinard, fondateur de Patagonia, avait fait grand bruit. L\u2019Am\u00e9ricain \u00e2g\u00e9 de 83 ans d\u00e9cidait en effet de c\u00e9der son entreprise \u00e0 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[465],"class_list":{"0":"post-3786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-sport","8":"tag-patagonia-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patagonia\u00a0: 50 ans d\u2019une histoire unique - We Rock Sport<\/title>\n<meta name=\"description\" content=\"Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 gr\u00e2ce aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/en\/patagonia-50-ans-dune-histoire-unique\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patagonia\u00a0: 50 ans d\u2019une histoire unique - We Rock Sport\" \/>\n<meta property=\"og:description\" content=\"Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 gr\u00e2ce aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/werocksport.com\/en\/patagonia-50-ans-dune-histoire-unique\/\" \/>\n<meta property=\"og:site_name\" content=\"We Rock Sport\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-15T13:06:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T08:44:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vincent girard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vincent girard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/\"},\"author\":{\"name\":\"vincent girard\",\"@id\":\"https:\/\/werocksport.com\/#\/schema\/person\/fda0db71bd8f31705d1685623d7ec3d9\"},\"headline\":\"Patagonia\u00a0: 50 ans d\u2019une histoire unique\",\"datePublished\":\"2023-05-15T13:06:20+00:00\",\"dateModified\":\"2023-06-08T08:44:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/\"},\"wordCount\":693,\"publisher\":{\"@id\":\"https:\/\/werocksport.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg\",\"keywords\":[\"patagonia\"],\"articleSection\":[\"Green sport\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/\",\"url\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/\",\"name\":\"Patagonia\u00a0: 50 ans d\u2019une histoire unique - We Rock Sport\",\"isPartOf\":{\"@id\":\"https:\/\/werocksport.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg\",\"datePublished\":\"2023-05-15T13:06:20+00:00\",\"dateModified\":\"2023-06-08T08:44:05+00:00\",\"description\":\"Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 gr\u00e2ce aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te.\",\"breadcrumb\":{\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#primaryimage\",\"url\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg\",\"contentUrl\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg\",\"width\":2048,\"height\":1536},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/werocksport.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Patagonia\u00a0: 50 ans d\u2019une histoire unique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/werocksport.com\/#website\",\"url\":\"https:\/\/werocksport.com\/\",\"name\":\"We Rock Sport\",\"description\":\"le m\u00e9dia 100% outdoor !\",\"publisher\":{\"@id\":\"https:\/\/werocksport.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/werocksport.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/werocksport.com\/#organization\",\"name\":\"We Rock Sport\",\"url\":\"https:\/\/werocksport.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/werocksport.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2020\/12\/WRS-logo.png\",\"contentUrl\":\"https:\/\/werocksport.com\/wp-content\/uploads\/2020\/12\/WRS-logo.png\",\"width\":136,\"height\":60,\"caption\":\"We Rock Sport\"},\"image\":{\"@id\":\"https:\/\/werocksport.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/werocksport.com\/#\/schema\/person\/fda0db71bd8f31705d1685623d7ec3d9\",\"name\":\"vincent girard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d110edb058ac132daf0a052c59f3f137e4842586bc4e35431e2ca6e70a27b393?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d110edb058ac132daf0a052c59f3f137e4842586bc4e35431e2ca6e70a27b393?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d110edb058ac132daf0a052c59f3f137e4842586bc4e35431e2ca6e70a27b393?s=96&d=mm&r=g\",\"caption\":\"vincent girard\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Patagonia: 50 years of unique history - We Rock Sport","description":"In the world of outdoor sports equipment, Patagonia has always stood out thanks to its various battles for the planet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/werocksport.com\/en\/patagonia-50-ans-dune-histoire-unique\/","og_locale":"en_GB","og_type":"article","og_title":"Patagonia\u00a0: 50 ans d\u2019une histoire unique - We Rock Sport","og_description":"Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 gr\u00e2ce aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te.","og_url":"https:\/\/werocksport.com\/en\/patagonia-50-ans-dune-histoire-unique\/","og_site_name":"We Rock Sport","article_published_time":"2023-05-15T13:06:20+00:00","article_modified_time":"2023-06-08T08:44:05+00:00","og_image":[{"width":2048,"height":1536,"url":"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg","type":"image\/jpeg"}],"author":"vincent girard","twitter_card":"summary_large_image","twitter_misc":{"Written by":"vincent girard","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#article","isPartOf":{"@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/"},"author":{"name":"vincent girard","@id":"https:\/\/werocksport.com\/#\/schema\/person\/fda0db71bd8f31705d1685623d7ec3d9"},"headline":"Patagonia\u00a0: 50 ans d\u2019une histoire unique","datePublished":"2023-05-15T13:06:20+00:00","dateModified":"2023-06-08T08:44:05+00:00","mainEntityOfPage":{"@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/"},"wordCount":693,"publisher":{"@id":"https:\/\/werocksport.com\/#organization"},"image":{"@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#primaryimage"},"thumbnailUrl":"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg","keywords":["patagonia"],"articleSection":["Green sport"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/","url":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/","name":"Patagonia: 50 years of unique history - We Rock Sport","isPartOf":{"@id":"https:\/\/werocksport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#primaryimage"},"image":{"@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#primaryimage"},"thumbnailUrl":"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg","datePublished":"2023-05-15T13:06:20+00:00","dateModified":"2023-06-08T08:44:05+00:00","description":"In the world of outdoor sports equipment, Patagonia has always stood out thanks to its various battles for the planet.","breadcrumb":{"@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#primaryimage","url":"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg","contentUrl":"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg","width":2048,"height":1536},{"@type":"BreadcrumbList","@id":"https:\/\/werocksport.com\/patagonia-50-ans-dune-histoire-unique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/werocksport.com\/"},{"@type":"ListItem","position":2,"name":"Patagonia\u00a0: 50 ans d\u2019une histoire unique"}]},{"@type":"WebSite","@id":"https:\/\/werocksport.com\/#website","url":"https:\/\/werocksport.com\/","name":"We Rock Sport","description":"100% outdoor media!","publisher":{"@id":"https:\/\/werocksport.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/werocksport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/werocksport.com\/#organization","name":"We Rock Sport","url":"https:\/\/werocksport.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/werocksport.com\/#\/schema\/logo\/image\/","url":"https:\/\/werocksport.com\/wp-content\/uploads\/2020\/12\/WRS-logo.png","contentUrl":"https:\/\/werocksport.com\/wp-content\/uploads\/2020\/12\/WRS-logo.png","width":136,"height":60,"caption":"We Rock Sport"},"image":{"@id":"https:\/\/werocksport.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/werocksport.com\/#\/schema\/person\/fda0db71bd8f31705d1685623d7ec3d9","name":"vincent girard","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d110edb058ac132daf0a052c59f3f137e4842586bc4e35431e2ca6e70a27b393?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d110edb058ac132daf0a052c59f3f137e4842586bc4e35431e2ca6e70a27b393?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d110edb058ac132daf0a052c59f3f137e4842586bc4e35431e2ca6e70a27b393?s=96&d=mm&r=g","caption":"vincent girard"}}]}},"jetpack_featured_media_url":"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/1.jpg","_links":{"self":[{"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/posts\/3786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/comments?post=3786"}],"version-history":[{"count":5,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/posts\/3786\/revisions"}],"predecessor-version":[{"id":3924,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/posts\/3786\/revisions\/3924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/media\/3787"}],"wp:attachment":[{"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/media?parent=3786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/categories?post=3786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/werocksport.com\/en\/wp-json\/wp\/v2\/tags?post=3786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}