{"id":2831,"date":"2022-11-26T21:41:39","date_gmt":"2022-11-26T20:41:39","guid":{"rendered":"https:\/\/werocksport.com\/?p=2831"},"modified":"2022-11-26T21:41:40","modified_gmt":"2022-11-26T20:41:40","slug":"du-mouton-au-vetement-comment-icebreaker-promeut-la-laine-regenerative","status":"publish","type":"post","link":"https:\/\/werocksport.com\/en\/du-mouton-au-vetement-comment-icebreaker-promeut-la-laine-regenerative\/","title":{"rendered":"From sheep to clothing: How Icebreaker promotes regenerative wool"},"content":{"rendered":"

Born from a desire to limit the use of petrochemical fibers in clothing, Icebreaker has been offering merino clothing for over 25 years, which has seduced even the most illustrious of explorers: Mike Horn.<\/strong><\/p>\n\n\n\n

\"When I started Icebreaker, I was 24 years old, I didn't have a penny in my pocket and I didn't really know what I was doing.\" It was in New Zealand in 1995 that Jeremy Moon<\/a> launches and founds the brand that has become a reference in the use of merino wool. Pioneer in the ethical and sustainable production of natural performance clothing, Icebreaker<\/a> has always followed the wishes of its founder. \"After an unexpected meeting with a Merino sheep breeder, something clicked inside me,\" adds Jeremy Moon. \"A passion was born. From that moment on, integrating natural solutions into technical clothing became an obsession.\"<\/p>\n\n\n\n

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A post shared by icebreaker (@icebreakernz)<\/a><\/p><\/div><\/blockquote>