{"id":2646,"date":"2022-10-07T11:06:32","date_gmt":"2022-10-07T09:06:32","guid":{"rendered":"https:\/\/werocksport.com\/?p=2646"},"modified":"2022-10-11T10:45:42","modified_gmt":"2022-10-11T08:45:42","slug":"salomon-devoile-sa-nouvelle-signature-tomorrow-is-yours","status":"publish","type":"post","link":"https:\/\/werocksport.com\/en\/salomon-devoile-sa-nouvelle-signature-tomorrow-is-yours\/","title":{"rendered":"Salomon unveils its new \"Tomorrow is yours\" tagline"},"content":{"rendered":"<p><strong>Salomon launches its new brand signature \"Tomorrow is Yours\". The aim is to enable you to \"conquer tomorrow\". And it starts right now with the brand's return to <a href=\"https:\/\/shop.privatesportshop.fr\/univers\/salomon\">Private Sport Shop<\/a>.<\/strong><\/p>\n\n\n\n<p>In mid-September, the world's leading French outdoor sports company unveiled its new signature, a reworked logo and a video that should make you want to get moving and go on an adventure (see clip below). Salomon aims to \"<em>encourage each of us to unleash our full potential through outdoor sports and to dare to invent a better future<\/em>\". The slogan \"<em>Tomorrow is Yours<\/em>\"is inspired by a quote from founder Georges Salomon: \"What fascinates me is what I'll do tomorrow\".<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A New Chapter for Salomon | Tomorrow is Yours\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/t4DKenOzJdI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/werocksport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It is an understatement to say that the clip is successful, it is now close to 2 million views. The almost two-minute video skillfully mixes urban and outdoor environments. The video features several of the athletes supported by the brand, including snowboarder Tess Coady, freestyle skiers Nico Vuignier and Alexi Godbout, ultra-trailers Courtney Dauwalter and Fran\u00e7ois D'haene, and Nordic skier Jessie Diggins.<\/p>\n\n\n\n<p>&#8220;<em>At Salomon, we believe that a deeper connection with nature can improve our lives and make us better people.<\/em>\"explains Franco Fogliato, the brand's CEO. \"<em>Since the beginning, our company has been imagining the future of sport by inventing and manufacturing high performance sports equipment. We are where we are today because of people who are bold and curious every day and believe that we all have the power to make a difference. We believe this new brand direction will speak to the growing number of young outdoor enthusiasts who share these beliefs.<\/em>&#8220;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CiX3LyLNGUC\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CiX3LyLNGUC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CiX3LyLNGUC\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Salomon (@salomon)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>For 75 years, Salomon has been involved in the development of outdoor sports. Founded by Georges Salomon in Annecy, the French company is still based in the Alps. The new signature announced recently is accompanied by a slightly modified logo, while the new font was designed by David Benedek, a former Salomon snowboarding legend. From this autumn\/winter 2022\/2023 season, the brand's products will feature the new \"S\" monograms and \"Salomon\" logo. The most attentive fans may have noticed that they had already appeared on Salomon skis and snowboards at the Beijing Olympic Games.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind Salomon&#039;s New Logo Design | Tomorrow is Yours\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/fIfNPmWFBiU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/werocksport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"902\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/LOGO-HISTORY-FINAL-1-1024x902.jpg\" alt=\"\" class=\"wp-image-2658\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/LOGO-HISTORY-FINAL-1-1024x902.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/LOGO-HISTORY-FINAL-1-300x264.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/LOGO-HISTORY-FINAL-1-768x676.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/LOGO-HISTORY-FINAL-1-14x12.jpg 14w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/LOGO-HISTORY-FINAL-1-450x396.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/LOGO-HISTORY-FINAL-1-780x687.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>The SALOMON LOGO IS NEW.<\/figcaption><\/figure>\n\n\n\n<p>For the brand, this rethinking of its identity also means broadening its target market, while preserving the technical qualities of its products. \"<em>In the future, we want to inspire a younger and wider audience to connect with nature<\/em>\"confirms Franco Fogliato, himself a trailer and passionate skier. \"<em>But Salomon remains first and foremost a performance-oriented sports brand. From alpine and Nordic skiing to trail running and hiking, we will continue to design all of our products to perform at their best in the most demanding conditions of outdoor sport competition. We will never compromise on this.<\/em>&#8220;<\/p>\n\n\n\n<p>And what could be better than the return of <a href=\"https:\/\/shop.privatesportshop.fr\/univers\/salomon\"><strong>Salomon at Private Sport Shop<\/strong><\/a> to check it out. Among the many models of the brand to be found on the site, the <a href=\"https:\/\/shop.privatesportshop.fr\/1423560-supercross-4\"><strong>Supercross 4<\/strong><\/a> Is a must-have (pictured below). Lightweight, highly cushioned and offering flawless traction on loose trails, this fourth generation also boasts perfect foot support thanks to the precise combination of SensiFit\u2122 and Quicklace\u2122 as well as the performance sock and EndoFit\u2122. So, ready to conquer tomorrow?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"http:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/SUPERCROSS-4-GTX-417320_PROFIL.jpg.cq5dam.web_.1200.1200-1024x497.jpeg\" alt=\"\" class=\"wp-image-2649\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/SUPERCROSS-4-GTX-417320_PROFIL.jpg.cq5dam.web_.1200.1200-1024x497.jpeg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/SUPERCROSS-4-GTX-417320_PROFIL.jpg.cq5dam.web_.1200.1200-300x146.jpeg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/SUPERCROSS-4-GTX-417320_PROFIL.jpg.cq5dam.web_.1200.1200-768x372.jpeg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/SUPERCROSS-4-GTX-417320_PROFIL.jpg.cq5dam.web_.1200.1200-18x9.jpeg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/SUPERCROSS-4-GTX-417320_PROFIL.jpg.cq5dam.web_.1200.1200-450x218.jpeg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/SUPERCROSS-4-GTX-417320_PROFIL.jpg.cq5dam.web_.1200.1200-780x378.jpeg 780w, https:\/\/werocksport.com\/wp-content\/uploads\/2022\/10\/SUPERCROSS-4-GTX-417320_PROFIL.jpg.cq5dam.web_.1200.1200.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Salomon lance sa nouvelle signature de marque &#8220;Tomorrow is Yours&#8221;. Objectif&nbsp;: Vous permettre de &#8220;partir \u00e0 la conqu\u00eate de demain&#8221;. Et \u00e7a commence d\u00e8s maintenant avec le retour de la marque chez Private Sport Shop. Mi-septembre, l\u2019entreprise fran\u00e7aise leader mondial des sports outdoor a d\u00e9voil\u00e9 sa nouvelle signature, un logo retravaill\u00e9 ainsi qu\u2019une vid\u00e9o qui [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[435],"class_list":{"0":"post-2646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-equipement","8":"tag-salomon"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salomon d\u00e9voile sa nouvelle signature &quot;Tomorrow is yours&quot; - We Rock Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/en\/salomon-devoile-sa-nouvelle-signature-tomorrow-is-yours\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salomon d\u00e9voile sa nouvelle signature &quot;Tomorrow is yours&quot; - We Rock Sport\" \/>\n<meta property=\"og:description\" content=\"Salomon lance sa nouvelle signature de marque &#8220;Tomorrow is Yours&#8221;. 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