{"id":3786,"date":"2023-05-15T15:06:20","date_gmt":"2023-05-15T13:06:20","guid":{"rendered":"https:\/\/werocksport.com\/?p=3786"},"modified":"2023-06-08T10:44:05","modified_gmt":"2023-06-08T08:44:05","slug":"patagonia-50-ans-dune-histoire-unique","status":"publish","type":"post","link":"https:\/\/werocksport.com\/de\/patagonia-50-ans-dune-histoire-unique\/","title":{"rendered":"Patagonia: 50 Jahre einer einzigartigen Geschichte"},"content":{"rendered":"<p><strong>In der Welt der Outdoor-Ausr\u00fcster hat sich Patagonia schon immer mit einem breiten Fokus auf die verschiedenen K\u00e4mpfe, die f\u00fcr unseren Planeten gef\u00fchrt werden, hervorgetan.<\/strong><\/p>\n\n\n\n<p>Im September letzten Jahres, kurz vor seinem 50. Geburtstag, sorgte die Ank\u00fcndigung von Yvon Chouinard, dem Gr\u00fcnder von Patagonia, f\u00fcr gro\u00dfes Aufsehen. Der 83-j\u00e4hrige Amerikaner beschloss n\u00e4mlich, sein Unternehmen an zwei neue Aktion\u00e4re zu verkaufen, die alles andere als traditionelle Investoren waren. Stattdessen teilen sich nun der Patagonia Purpose Trust und die NGO Holdfast Collective 100 % der Aktien des Unternehmens, mit dem Ziel, das Gesch\u00e4ft zu sichern und gleichzeitig die Gr\u00fcndungswerte zu bewahren. \"Wir machen die Erde zu unserem einzigen Aktion\u00e4r. Ich nehme es sehr ernst, wenn es darum geht, diesen Planeten zu retten\", so Yvon Chouinard.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What&#039;s Next? | Patagonia\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/eV_753wIUzo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/werocksport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Konkret bedeutet diese originelle Form des Aktienbesitzes, dass dieser neue Trust sicherstellen kann, dass die Nutzung der Stimmrechte den Werten des Gr\u00fcnders entspricht, zu denen auch der Schutz der Ressourcen der Erde geh\u00f6rt. Sobald die f\u00fcr den Fortbestand des Unternehmens notwendigen Investitionen get\u00e4tigt sind, gehen die verbleibenden Dividenden (ca. 100 Millionen US-Dollar) an die NGO Holdfast Collective, die diese Mittel f\u00fcr Ma\u00dfnahmen zum Schutz der Umwelt, der Artenvielfalt, der Gemeinschaften usw. verwendet.<\/p>\n\n\n\n<p>50 Jahre nach seiner Gr\u00fcndung setzt Patagonia also seinen Kampf f\u00fcr den Planeten fort. \"Die Erde ist unser einziger Aktion\u00e4r\", erkl\u00e4rt Yvon Chouinard in einem Brief an die mehr als 3.000 Mitarbeiter des Unternehmens. <a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/ownership\/\" target=\"_blank\" rel=\"noreferrer noopener\">online ver\u00f6ffentlicht<\/a>. \"Ich hatte nie den Wunsch, Unternehmer zu werden. Ich habe als Handwerker angefangen und Kletterausr\u00fcstung f\u00fcr meine Freunde und mich hergestellt, bevor ich in die Textilbranche eingestiegen bin. Als wir uns der Auswirkungen der globalen Erw\u00e4rmung, der \u00f6kologischen Zerst\u00f6rung und unseres Beitrags dazu bewusst wurden, beschlossen wir, unser Unternehmen, Patagonia, zu nutzen, um die Gesch\u00e4ftswelt zu ver\u00e4ndern. Wenn wir es schaffen w\u00fcrden, die Dinge richtig zu machen und gleichzeitig genug Geld zu verdienen, um unsere Rechnungen zu bezahlen, k\u00f6nnten wir Verbraucher und Unternehmen beeinflussen und vielleicht gleichzeitig das System ver\u00e4ndern\".<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram ansehen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CpnZt3qJwQ8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von Patagonia (@patagonia)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>Was das Engagement f\u00fcr die Umwelt angeht, hat Patagonia nicht auf das globale Bewusstsein f\u00fcr die globale Erw\u00e4rmung gewartet, um zu handeln. Bereits 1986 beschloss die Marke, jedes Jahr 1% ihres Umsatzes an Gruppen zu spenden, die sich mit Klima- und Umweltfragen besch\u00e4ftigen. Im Jahr 2002 gr\u00fcndeten Yvon Chouinard und Graig Mathews \"1% for the Planet\". Dieses Programm veranlasst Unternehmen, 1% ihres Umsatzes f\u00fcr die Umwelt, den Planeten und das Klima zu spenden.<\/p>\n\n\n\n<p>Zur Feier seines halben Jahrhunderts enth\u00fcllte Patagonia (das auch die anspruchsvolle B Corp-Zertifizierung besitzt) eine Markenplattform mit dem Namen <a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/50th-anniversary\/\">What's Next<\/a>Auf dieser Seite finden sich die verschiedenen Anliegen, die sie f\u00fcr unseren Planeten vertritt. <a href=\"https:\/\/werocksport.com\/fr\/quand-les-citoyens-et-patagonia-disent-non-a-lexpansion-dun-domaine-skiable\/\">die \u00f6sterreichischen Gletscher im \u00d6tztal und Pitztal zu erhalten<\/a> und des <a href=\"https:\/\/werocksport.com\/fr\/comment-patagonia-contribue-au-clean-climbing-en-escalade\/\">Clean climbing&nbsp;<\/a>die Patagonia in den Vordergrund stellt, um ein naturvertr\u00e4glicheres Klettern zu f\u00f6rdern.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-1024x576.jpg\" alt=\"\" class=\"wp-image-3788\" srcset=\"https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-1024x576.jpg 1024w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-300x169.jpg 300w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-768x432.jpg 768w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-18x10.jpg 18w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-450x253.jpg 450w, https:\/\/werocksport.com\/wp-content\/uploads\/2023\/05\/schaefer_m_0496_cc_WEB-780x439.jpg 780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Die Marke erinnert auf ihrer Plattform \"What's Next\" auch an die Ma\u00dfnahmen, die sie konkret bei der Herstellung ihrer Produkte ergreift, um diese umweltfreundlicher zu machen. Wir denken dabei insbesondere an <a href=\"https:\/\/werocksport.com\/fr\/quand-des-filets-de-peche-se-retrouvent-dans-vos-vestes-patagonia\/\">die Wiederverwendung von gebrauchten Fischernetzen<\/a>Die Firma Patagonia hat sich auf die Herstellung von Produkten spezialisiert, die in vielen ihrer Produkte enthalten sind. \"Wir experimentieren seit fast 50 Jahren mit der Idee eines verantwortungsbewussten Unternehmens, und wir sind noch lange nicht am Ende\", f\u00fcgt Yvon Chouinard hinzu. \"Wenn unser Ziel ein Planet ist, auf dem das Leben gedeiht - und nicht mehr, ein Unternehmen zu f\u00fchren -, dann muss jeder von uns Verantwortung \u00fcbernehmen. Wir haben unsere \u00fcbernommen\". Finden Sie alle Patagonia-Produkte auf <a href=\"https:\/\/shop.privatesportshop.fr\/univers\/patagonia\">Privates Sportgesch\u00e4ft<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 avec une large place accord\u00e9e aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te. En septembre dernier, \u00e0 l\u2019aube de ses 50 ans, l\u2019annonce d\u2019Yvon Chouinard, fondateur de Patagonia, avait fait grand bruit. L\u2019Am\u00e9ricain \u00e2g\u00e9 de 83 ans d\u00e9cidait en effet de c\u00e9der son entreprise \u00e0 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[465],"class_list":{"0":"post-3786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-green-sport","8":"tag-patagonia-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patagonia\u00a0: 50 ans d\u2019une histoire unique - We Rock Sport<\/title>\n<meta name=\"description\" content=\"Dans l\u2019univers des \u00e9quipementiers de sports outdoor, Patagonia s\u2019est toujours d\u00e9marqu\u00e9 gr\u00e2ce aux diff\u00e9rents combats men\u00e9s pour la plan\u00e8te.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werocksport.com\/de\/patagonia-50-ans-dune-histoire-unique\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patagonia\u00a0: 50 ans d\u2019une histoire unique - 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